Pancho studied advertising at the Universidad de Santiago in Chile and is MBA at the Berlin School in Steinbeis University, Germany. Currently is Chief Creative Officer at Inbrax Chile; Board Member & VP at IAB Chile; Marketing Circle Member at Icare and Past Board Member in Achap (Chilean Ad Association).

He has been juror at: Cannes (2007-2021), Clio Awards, D&AD, One Show, The New York Festivals, Art Director's Club, LIAA, ANDYs, Dubai Lynx, Caples, Global Best of Best Effie, Webbys Awards, Ad Stars, PIAF Awards, Grand Jury at Cresta, FIAP, FICE, Effie Awards, Mobius, Echo Awards, Golden Awards of Montreaux, Cristal Festival, AdForum, El Ojo de Iberoamerica and Achap (Chile), among many others; he has chaired the jury of AME Awards, The Drum and WINA. He has been speaker in Costa Rica, Brazil, Argentina, Russia, Mexico, Germany, Sri-Lanka, Guatemala, United States, Japan, Mexico, South Korea, Sri Lanka, Czech Republic, Sri Lanka, Peru and Chile.

More than 250 national and international recognitions (Cannes, ADC's, LIA, One Show, New York Festivals, FIAP, Ojo de Iberoamerica, Effie, Grand Effie, Webby Awards, Echo Latam, Grand Prix FICE, The Drum, Caples Awards, AME Awards, Young Guns, Epica Awards, Cristal Festival, Creativity, Cresta Awards, Graphis, PHNX AdForum, Eagle, AdStar, IAB Mixx Awards, WINA Awards, Achap, Archive, The Indie Summit Awards, Creativepool, Fepi, Eagle Awards, Summit Creative Awards (Best of show), A’Design Awards, Never Zapping Festival). Top 25 Worldwide CCO and Worldwide Top 100 Influencer by Creativepool 2017-18-21-22, London; Top One Creative Director, Top 10 ECD and Top 10 Creative Agency at Bestadsontv.com 2017 & 2021; Top one worldwide CCO jury at TheNextGag 2017; nominated MKTG BEST 2018-21-22 as Chief Creative Director in Chile; Chilean top 1 copywriter of the decade and Chilean top 2 agency of the decade, both at Lüerzer’s Archive; Agency of The Year at WINA Festival 2020-22; Digital Agency of The Year and Indie Agency of The Year at TopFICE 2020-22; Top 10 Crema Ranking 2014 & 2020 by Adlatina. Among the 40 Over Forty 2020 list.

Mentor at Acción Emprendedora; Female Foundry; Mentor at Red de Mentores; MBA Professor at Miami Ad School and Universidad de Santiago de Chile; Presenter at IAB Chile Seminar “New Normal Digital”; CRECHI (Chilean Congress for Creativity); Host of podcast #IABDigitalTalks; Coach at LIASON 2021/22 and D&AD 2021/22.

Throughout his career he had worked for local and global brands and is happily married and partnered with Carolina whom he has a son called Caetano.