Jury

Paloma Valls
Brand Design Lead, Nestlé

A creatively driven design leader with over two decades of experience shaping visual worlds. She blends strategic thinking with deep branding and packaging knowledge to craft design solutions that are both impactful and insight led. Her career spans collaborations with top creative agencies and global brands, delivering research driven, concept focused work across branding, packaging, and illustration.

In her current role at Nestlé, she elevates and protects the visual equity of KitKat worldwide—spearheading design excellence, ensuring brand coherence, and guiding the creation and implementation of best in class Brand Identity and Packaging Design. She champions the rigorous yet creatively inspiring use of global brand guidelines, enabling design consistency and powerful storytelling across every brand touchpoint.