Pablo Juncadella is a Barcelona-based graphic designer and creative director, known for his strategic and typographic approach to brand design. He began his career at Pentagram (UK) and as Creative Director of The Observer newspaper, before co-founding Mucho, an international design studio with offices in Europe and the U.S., where he leads global identity and communication projects.

A member of the Alliance Graphique Internationale (AGI) since 2016, he currently chairs its Spanish Chapter. He also serves on the Advisory Board of the Art Directors Club (ADC) in the U.S. His work has been recognized with D&AD Yellow Pencils, Laus Awards, and honors from ADCE and ADC.

Alongside his practice, Juncadella is a dedicated educator, directing the Master in Graphic Design at ELISAVA, co-directing PostGraphic at IDEP Barcelona, and acting as External Examiner at IADT Dublin. He frequently speaks at international events such as OFFF, Typographic Circle, and UnderConsideration.