Effectively combines the qualities of a manager and a creative strategist. A keen interest in media tools, especially new media, innovations and out-of-the-box solutions that go beyond the boundaries of standard use. Conducts mentor-meetings with entrepreneurs, speaker at marketing and branding conferences.

19 years of experience in advertising, branding and ATL with international and local clients, in management positions in BBDO and TBWA networks.

Has a number of international and local awards, as well as experience as a jury member of creativity festivals, including White Square and marketing effectiveness awards Effie Awards and ADMA Awards.