Executive Creative Director with over 18 years of experience across four different continents, in agencies such as Leo Burnett, Ogilvy and The&Partnership. Her exposure to different cultures started at birth as she’s both Brazilian and Lebanese, and so far she has lived in seven countries.

This global upbringing and experience has contributed to her ability to “read the room” differently, and served as an advantage in her work for numerous regions on a number of international clients such as Coca Cola Company, P&G, DIAGEO, KLM, Pepsico, UN, Galaxo, SC Johnson, Hasbro Gaming as well as various local NGOs and UN agencies.

With over 100 awards, her work has been recognized in Cannes Lions, The One Show, D&AD, LIA, Clio’s, Effies, Dubai Lynx and El Ojo amongst others. She’s been a part of various juries such as Cannes Lions, D&AD, The One Show, LIA, Cresta, Gerety and The New York Festivals.

She believes that  truly good work can only come from people that feel safe to have “unsafe” ideas. So when something gives her goosebumps - she listens.