White Square | Белый Квадрат

Jury

Mischa Schreuder
Executive Creative Director / Creative Partner, Fitzroy

Сreative director with 20+ years experience. Нoned his conceptual skills at advertising agencies Havas Worldwide, Imagine, Y&R, TBWA and Publicis and developed entrepreneurial and digital skills as co-founder of an agency which focused on media neutrality. Two years ago joined Fitzroy Amsterdam as a creative partner.

Won 150+ national and international awards such as D&AD pencil, Cannes Lions 2009, 2010, 2011, 2017, 2018, 2019, 2020,2021, 2022, Eurobest, Pencil, SpinAwards, Esprix, SAN, Accent, FWA, Effie, and many more.

The award winning work was made for automotive(Mercedes-Benz, Jaguar, Renault, FCA) fashion retail (Hunkemöller, Van Gils, Wefashion, Hema), insurance (Delta Lloyd) and consumer finance (Ohpen), FMCG, supermarkets (Albert Heijn and Heineken), consumer electronics (Samsung, Philips), food (Lay's, Danone), charities and public awareness campaigns.

Has proven to be able to successfully launch brand campaigns and activate them across different touch points from video, print, digital to product design. As a modern experience thinker, helps brands to connect with their target audience in a rapidly changing world.

Mischa is also a well-known speaker at art schools, universities like Amsterdam VU, Arizona State University and InHolland, The Solar Future and Endemol.