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Jury

Miguel Bemfica
Chief Creative Officer, VMLY&R

Miguel Bemfica, a distinguished International Creative Leader, boasts a rich legacy spanning Brazil, the UK, Spain, Italy, and the UAE. Having worked in five different countries, he possesses a deep understanding of cultural nuances invaluable for both global and local campaigns.

His journey began in 1995 at ALMAP BBDO Brazil as a Copywriter and evolved over eight years into the role of Creative Director, during which he delivered award-winning global campaigns.

Miguel's transformative impact is evident in his agency leadership, where he revitalizes, champions excellence, and promotes diversity.

Furthermore, as the co-founder of Cuca School, a premier Latin American creative institution, he empowers emerging talents, demonstrating his strong commitment to enriching the industry and giving back.

Miguel boasts a standout career achievement: winning the Gran Prix of Entertainment at Cannes Festival. He's also received accolades from top industry festivals like One Show, D&AD, Clio, London Festival, Gran Prix El Ojo de Iberoamerica, and Fiap, among others.

He was named Professional of the Year at Globo and has judged at renowned festivals such as Cannes Lions, Eurobest, D&AD and El Ojo de Iberoamerica.