After quitting a promising lawyer career, in 2007 moved to Milan where learned to perfectly serve a pizza while taking a master in Copywriting. 4 agencies later (DDB, TBWA, M&C Saatchi, Le PUB) he's now working as Executive Creative Director at Accenture Song Italy and ADCI Board member, while teaching at The European Design Institute, trying to transfer to young talents passion for creativity, new technologies and the importance of staying human.

Still faces every brief and every jury with a Daft Punk attitude: Harder, Faster, Better, Stronger. During 18 years of career, he has worked on local and global 360 campaigns for Heineken, Netflix, WWF, BMW, AUDI, Coca Cola Group and many others, winning in all major competitions including Cannes Lions, Grand Prix at Eurobest, Effie and Golden Drumm, multiple awards at Clio Awards, London International Awards, Epica, New York Festivals, Art Directors Club of Italy, D&AD, ADCE and others. He was a jury member of Art Directors Club of Italy, TIKTOK Awards Italy, Young Lions Italy, Mediterranean Film Festival and other festivals.