Manas Paul is a senior marketing and communication leader with over 20 years of experience across product management, brand strategy and integrated marketing communications. Currently serving as Vice President, Client Service & Executive Business Director at Asiatic MCL, he leads cross-functional teams and drives strategic growth for a diverse portfolio of multinational brands, development organizations and public sector initiatives.

His work sits at the intersection of business, culture and communication, with a strong focus on producing purpose-led brand experiences that create both commercial impact and social value. He currently works closely with leading brands including British American Tobacco (BAT), Unilever, PepsiCo, HSBC and Banglalink, alongside development organizations like UNICEF — navigating complex stakeholder ecosystems.

A Chartered Marketer (MCIM) with a foundation in Business Administration, he combines analytical depth with real-world strategic expertise. His work has earned international recognition across leading platforms, including 19 MadStars (3 Gold), 2 Adfest Lotus, 1 Spikes Asia Gold, and 3 Cannes Lions shortlists, alongside being featured in the Eventex Powerlist (2024 & 2025) among the most influential professionals in the global events and experiential industry.

Manas serves as a jury member for international award platforms including Eventex and SYMBOL, and as an excerpt reviewer for the International SBCC Summit. A former Jury President at Commwards, he evaluates work through a balanced lens of strategy, creativity, and cultural relevance, with a focus on purpose-driven communication.

Outside of his professional work, he explores creative expression through photography and bonsai—practices that inform his perspective on patience, detail, and form.