Krasimir is the editorial director of redlink.bg – the only Bulgarian online media for marketing and communications professionals. 

He has been working in marketing and advertising since 1995. Over the years he has held a number of management positions in Ogilvy Group Bulgaria and has worked on numerous communication projects for leading multinational and Bulgarian FMCG, Retail, Pharma, Finance and Telcom brands, including 40+ projects awarded at Bulgarian and international festivals. 

Krasimir has been member of the jury of Effie Bulgaria, as well as of the Euro Effie jury, more than 10 times for the last 15 years and have served as Head of the Mass Media Jury of White Square Festival 2023. He has lead Effie Talks 2023, Kantar marketing conference 2023 and many others. Member of the National Council for Self Regulation (Bulgarian Watchdog) since 2012.