Creative lead in IT with over 10 years of experience in advertising and communications. Works with brands at the intersection of creativity, technology, and culture, helping complex products sound human. His portfolio includes projects for Yandex (Search, GPT, Alice, Travel): from the AI art residency Humans and Neural Networks, AI experiments and games, to cultural projects for mass services that change the everyday user experience and attitude towards technology.

His work is regularly recognized at key advertising festivals around the world. Among them are Cannes Lions, Eurobest, Epica, The One Show, Golden Drum, White Square, Red Apple, ADCR, and MIXX: gold, silver, bronze, grand prix, and dozens of shortlists. For him, festivals are not a goal, but a side effect of ideas that resonate with people and bring measurable results to brands.

He has participated in judging the ADCR Awards, PHNX Awards (Paris, 2023–2025), and MIXX Awards. He looks closely not only at form and craft, but also at the honesty of the idea, its cultural context, innovation, and real benefits for business and society.