With over 20 years of advertising experience, Kestrel Lee is a Creative, Experiential and Technological leader in new digital, experiential and content sectors in AI, social media, e-commerce, New Retail, Esports, video, gaming, integrated and digital marketing.

Starting out as a copywriter in Singapore, he made his mark at digital-led integrated agencies such as Arc Worldwide/Leo Burnett, TBWA/Tequila, Sapient and ZENO/Edelman for clients such as Singapore Airlines, Mars, P&G, Unilever, L'Oréal, HP, Apple, Adidas, Air New Zealand, Burberry, Net-A-Porter, Audi, Porsche, Glenfiddich, Martell, Life-Space, GSK, Del Monte etc.

Winning nearly 100 digital and integrated awards at award shows such as One Show and Spikes Asia, Kestrel was recognized by Campaign Asia Pacific Digital A-list for ecommerce in 2016 and was one of 2 Chinese appointed to the first WARC Rankings creative advisory boardin 2020, which is about supporting creative excellence in award shows.

"Our work in China will drive innovation all over the world. I’m glad to be part of this ".