White Square | Белый Квадрат


Juan Pablo Valencia
Creative Director & Advisor, TBWA\Central Asia & Caucasus

Juan Pablo is originally from Chile, with Art Direction, Copywriting and Strategic skills.

Has been working approximately 20 years as an Art Director, Creative Group Head, Creative Director, Executive Creative Director, Regional Creative Director & Advisor, in Chile (BBDO and other agencies), Russia (BBDO and Contrapunto) and in the Central Asia and Caucasus region (TBWA, CHEIL and FCB).

Has received more than 200 awards and distinctions at different international festivals such as Clio Healthcare, Epica Awards, Golden Drum, AD Stars, Creativity Awards, PIAF, White Square, Red Apple, Golden Hammer, KIAF, AD Black Sea, IDEA, Popok, ADCR, Red Jolbors, Best of Central Asia & Caucasus, and Cannes Lions Press National Diploma, becoming the most awarded Creative Director of the entire region, and also for several consecutive years as "agency of the year " throughout the Central Asia region.

In 2018 was ranked #1 in the world at BESTADSONTV.com as a Creative (Copywriter + Art Director).
In 2023 was ranked #2 in the world at BESTADSONTV.com as a Creative (Copywriter + Art Director).

His works have been published in numerous advertising magazines, books and websites: Luerzer's Archive (17 times), Communication Arts, Epica Book, Epica Brand Tribute (Samsung), Creativity Annual Awards and others.

Currently, he is ranked at the top #11 as Copywriter and #30 as Art Director in the world at the prestigious magazine Luerzer's Archive during the last 10 years.

Has been jury around 70 times at local, regional and international advertising festivals like: D&AD New Blood, The One Show, CLIO Awards, LIA Awards, New York Festivals, AD Stars, Golden Drum, Cresta Awards, Lisbon AD, The Caples, The Shorty Awards, Creativity Awards, PHNX Tribute, The Webby Awards, The Bowery Awards, SeeHer Lens, WINA, Saniss Awards, Mobius Awards, Luum Awards, Care Awards, Red Apple, White Square, KIAF, AD Black Sea, Popok, One Eyeland Photography, Red Jolbors, Young Lions Kazakhstan & Kyrgyzstan.