Fueled by a belief that creativity can transform both businesses and lives, Josefien Olij drives Creative Excellence for the past 20+ years and since 2022 across Philips Personal Health’s global brands, including Sonicare, Avent, and OneBlade. A digital-first marketer with agency DNA, she has spent her career shaping ideas that resonate far beyond the brief.

Before joining Philips, Josefien spent 16 years at Heineken, earning industry-defining accolades such as Creative Marketer of the Year at Cannes Lions. Her work today continues to champion culture-shifting creativity — most notably the Cannes Lions Grand Prix–winning for Philips “Better Than New” refurbishing platform in 2024, celebrated for redefining brand impact through purposeful innovation.

Based in Amsterdam with her Puerto Rican husband and their two bilingual children, she brings a global, human, and future-focused perspective to every conversation, brand, and challenge she steps onto.