White Square | Белый Квадрат

Jury

Irina Romanova
General Director, PHD (Media Direction Group)

Has been working in the advertising industry since 2006. In 2014, joined the PHD team. As a General Director, she is responsible for defining the agency's development strategy, long-term plans, their implementation and attracting new clients. Previously, she was the Executive Director and was responsible for the agency's operational management: development of PHD agency products, financial coordination, agency marketing, as well as personnel management and development. Previously, she was Group Account Director at PHD Agency and led the Bayer client.

She has extensive experience working with brands in a variety of categories. At different times she was responsible for developing communication strategies, introducing innovative media approaches and analytical tools, as well as developing new media directions for Procter & Gamble, Volkswagen Group, TEVA, Bayer, Letual, X5, Sovcombank, Ascona and other well-known brands.

Co-chair of the ACAR Pharma Communications Committee, creator and supervisor of the author's course on pharma communications for students of RGGU and moderator of a series of ACAR webinars on pharma communications.

Member of the jury of MedMen Healthcare Creative Awards 2020 and 2022, White Square 2022, Effie Young 2022, NPBC 2021, Golden Drum 2022, Silver Mercury 2023 and other international and local awards.