A Jakarta-based creative lead who has been in the advertising industry since 2014. He is currently the Creative Director at Lup Jakarta, a role he has held since mid-2024. Over the years, he has evolved from a social media writer into a high-level creative and even served as a 2026 AdForum PHNX Award juror.

Throughout his career, Irfan has sharpened his skills at prestigious global agencies, including McCann Worldgroup Jakarta and Ogilvy & Mather Indonesia. His portfolio showcases a versatile range of work for major brands such as Hyundai, KIA, Uniqlo, Nestlé, Soyjoy, AstraZeneca, and Grab.

Irfan is also known for creating impactful, award-winning campaigns that drive significant engagement, with notable recognition from the Epica Awards, Mad Stars, ADC New York, The Webby Awards, the Cresta Awards, and Luerzer’s Archive.