Recently, he was Global Creative Director at Le Pub Milan, where he was in charge of global relaunches for Mondelez and Heineken brands worldwide. At the same time, he studied the secret theory of Italian gestures and adjusted his metabolism to carbonara and nine cups of espresso a day.

He was responsible for such notable campaigns as Trust the Twist for OREO, Georges for Sberbank, projects for Desperados, and a number of other internationally recognized works.

Since late 2025, he has held the position of Chief Creative Officer at the group of companies RoRe (ex-Publicis). Together with his team, he is transforming the agency, building a new creative model, and overseeing the work of all the group's agencies.

His work has received more than 300 awards at major international festivals, including Cannes Lions, D&AD, LIA, The One Show, and others. He has dozens of Grand Prix and gold awards to his credit. In 2025, he was named one of the top five creative directors by Golden Drum.