In 2010, Ilia joined Proximity, part of BBDO Group, in 2012 he helped the agency and the group to win it’s first ever Cannes Lion. In 2016 Ilia headed Proximity as Creative Director.

Joined Cheil in 2018, where one of his focuses is the 360 creative work for Samsung. Under Ilia’s leadership, Cheil made it to the top of industrial ratings of the country, gaining Digital Agency #1 and Creative Agency #3 titles.

Winner of dozens of industry awards including Cannes Lions, White Square, Red Dot, Golden Drum, Red Apple, ADCR.

Judged The One Show, White Square, Red Apple, ADCR.

Ilia believes, when it comes to creativity, AI will never outperform humans.