Felipe is the co-founder of GANA, the first Brazilian advertising agency with a 100% black team.
 
He has 17 years of experience as a Copywriter and Creative Director, having been recognized in awards such as Cannes Lions, Clio Awards, Effie Awards, El Ojo, among others.

He was part of the juries of Cannes Lions, Clio Awards, D&AD, Andy Awards, One Show, Ciclope Awards.
 
In 2021, he was awarded ""Creative Director of the Year"" in a survey conducted with more than 100 Brazilian market leaders and was nominated as one of the three finalists for the Caboré Prize (the most important marketing award in Brazil) in the category 'Creative of the Year'.
 
In 2022, he was elected one of the 3 most admired agency professionals by the Brazilian market in the Agency Scope survey by the global consultancy Scopen.
 
He is also the founder of  "Escola Rua", the first creativity school aimed at young people from the periphery of Brazil.