Felipe Braz is Executive Creative Director at Edelman EMEA, leading creativity across the region and shaping integrated brand, corporate and purpose-led work with a focus on driving meaningful growth for brands and businesses.

Throughout his career, Felipe has brought together cultural insight, data and bold thinking to create ideas that connect with people and deliver measurable impact. His work spans brand building, social impact and effectiveness, helping organizations translate ambition into action.

His work has been recognized at many of the world’s leading creative and effectiveness awards, including Cannes Lions, The One Show, Eurobest, The Clio Awards, SABRE Awards, Creativepool, Cresta, The Drum, Ad Stars, Gerety, El Sol, El Ojo de Iberoamérica, The Lovies, Luum Awards, Shorty Awards and The Webby Awards.

In 2024, he was named one of Creativepool’s Top 25 Creative Leaders. In 2025, The Drum ranked him #3 Executive Creative Director in Social Media, and he is currently ranked the #1 Executive Creative Director globally on Creativepool.

Originally from Brazil, Felipe has worked across multiple countries and markets, partnering with brands such as Nespresso, KFC, Popeyes, Taco Bell, Royal Canin, Bombay Sapphire, Martini, Coca-Cola, IKEA, Iberia, Santander, Ford, Carrefour, HP, Sennheiser, Tinder, TikTok and Vans.

He has also served as a juror for several major international awards, including Creativepool WAVE Innovation 2025, Echo Awards 2024 (where he was Jury President for Best Data-Inspired Creative), The Clio Awards 2024, Eurobest Young Creatives 2024, El Ojo de Iberoamérica, Ad Stars, NY Festivals AME Awards, Ad Forum PHNX, Lisbon Ad Festivals, Papaya Young Creators and The Webby Awards.