Over 15 years in marketing and advertising. Started her professional career at the international advertising agency Leo Burnett. At Possible RA (now Grape), she specialized in developing and supporting large advertising campaigns in digital formats. Joined the SberMarketing team in 2019.

She has provided advertising and creative support for major national and global brands, including L'Oreal, Bacardi, Philipp Morris, Gazprom Neft, and Sber. Several projects have been finalists at the Cannes Lions International Festival of Creativity and have received professional awards at the Silver Mercury, Red Apple, MIXX, and Perspectum festivals.

Professional interests: marketing communications, positioning, 360 campaigns, dark market campaigns, digital special projects, working with opinion leaders.