Edgar is a passionate Creative, Art Director and Designer, thinking beyond the visuals, capable of producing concepts to storytelling or storyboards.

He has a deep love for music, typography, and striking images, capable to adapt my visual language to the needs of the client, without sacrificing the edge of the design.

Edgar might has been born in Mexico, but his heart is global.
At first, in Latin-American though music festivals and sports events.
Then, in Austria, readapting his visual language and toolkit to fit in the market needs.
An exchange with the London’s HQ made him again jump in a bigger playfield and more competitive game.

That’s his motto, taking the brands in a creative adventure with striking content that connects with their audience.

Edgar has been fortunate of being part in great projects that he's proud of:
Back in 2000, he's had the honor to work on Alejandro González Iñárritu’s opera prima, Amores Perros. Being responsible of the promotional campaign for the Mexican and International Market. In collaboration with the production company, he lead a team of designers working on movie poster, soundtrack design as well as press and promotional material.

From 2003 -2006 Edgar worked as Art Director and responsible for the visual identity for the biggest music festival in Latin-America and the international Jazz Festivals in Mexico City.

In Austria, writing the concept and script for the Land der Helden campaign, and the entry video for Citröen’s DS7 award video. On those projects, he could explore my storytelling skills to go beyond the brief and push my own task profile.

Lately, working close to Orbit and Adidas to develop culturally relevant campaigns that engage with the audience with positive commercial success.