Over 20 years of experience in branding and communications. In 2015-2023, the agency is leading in local and European ratings of creativity and efficiency, as well as ranked ninth in the world in the global Effie Index 2021.

The portfolio includes successful branding and creative projects for major national and international clients: Mastercard, Bremor, Carlsberg group, Alfa Bank, Atlant-M, MTbank, Volkswagen, Rostec, Acoola, Oazis, av.by, realt.by, Exponenta, Unicef, Xiaomi, Danone, and others.

The works created under his guidance won at the international festivals White Square, Red Apple, KMFR, Golden Hummer, LAMA, Adprint, AdBlackSea, Adstars and others. Participated in the jury of international advertising festivals.

Speaker, lecturer, author of a course on branding within the MBA program of the "Here and Now" business school.