Began her creative career at the Voskhod agency. Throughout her years with the Ural team, has consistently been ranked among the top creatives in the country. In 2018, she moved to Holland and joined Wieden+Kennedy Amsterdam, where she worked with clients like Nike, Balenciaga, Samsung, KFC, Ray Ban and also learned how to bike.

Her work has been awarded at Cannes Lions, D&AD, The One Show, The Webby’s, Eurobest, CLIO, ADCE, Epica, White Square, Golden Drum, Red Dot and others. She has judged multiple awards shows, ad school projects, and has given speeches at various festivals.