The founder of Heaven&Hell Creative Agency based in Shanghai, with 26 years of experience in the creative industry.

He has been honored with 12 Cannes Lions, including 1 Grand Prix, 6 Gold Lions, 3 Silver Lions, and 2 Bronze Lions, along with 3 D&AD Yellow Pencils and 1 Wood Pencil. His accolades also extend to 1 Grand Prix and 5 Gold awards at the London International Awards (LIA), 2 One Show Gold Pencils, 6 CLIO Gold awards, and 5 White Square Gold awards, among other international recognitions.

Danny has served as a jury member for prestigious international award shows, including the New York Festivals Advertising Awards, the London International Awards (LIA), White Square, and One Show China.

Throughout his career, he has worked at renowned global 4A agencies such as Dentsu, Ogilvy, Havas, TBWA, J. Walter Thompson, Leo Burnett, McCann, and McGarryBowen. His portfolio includes collaborations with leading domestic and international brands such as Heinz, HSBC, Cadillac, Johnson & Johnson, Wyeth, Volvo, Lenovo, Adidas, Intel, Shell, Alibaba, Tencent, Kuaishou, Xiaohongshu, and Douyin.

In 2019, Danny founded his own creative shop, Heaven&Hell. Over the past six years, it has grown to become one of the most sought-after creative agencies in China's advertising landscape.