Ciro Ribeiro Rocha is the founder and CEO of Enredo Brand Innovation, an award-winning consulting company based in Brazil.

He is a brand strategist, entrepreneur, and educator with over a decade of experience in assisting medium and large enterprises across Brazil, including companies like AB Imbev, Nestlé, Magalu Iconic and Mitsubishi in rethinking their business strategies.

Author of two books, he was awarded as Professional of the Year by the Brazilian Design Award (2023), he is a business administrator with advanced studies in Strategic Marketing from HEC Management School (ULg, Belgium), an MBA in Marketing (FGV), specializations in Branding (Insper/SP) and Consumer Behavior (London Business School).

He is also the co-founder of Rito Ventures with investments across America, Board Member of and co-founder of the startup Gen, acquired by General Shopping.

In the last years he has served as a juror for prestigious international creativity awards, including El Ojo de Iberoamérica, WINA, Red Apple, Brazil Design Awards, Lisbon Ad Festival, Lusophone Awards, FePI and ABRE Brasil.