Cinzia Pallaoro — pronounced Pallàoro, not Pallaòro — was born in Trento and grew up in a beautiful village in Trentino, in the far north of Italy. From an early age, she decided to leave the green valleys behind to broaden her horizons.

 Her journey into communication began in Berlin, where she worked at a small graphic design studio. It was there that she discovered her passion for advertising, which led her to Barcelona to pursue a master’s degree in Art Direction.

 After completing her master’s, she joined Y&R Barcelona under the creative direction of Jordina Carbò (former CCO of VMLY&R Barcelona), working on international brands such as Danone, Schweppes, and LG Electronics. After five incredibly happy years, she relocated to Milan, joining Y&R Italy under Vicky Gitto, where she worked on La Repubblica, Vodafone, Coop, Danone, and Barilla.

Later on, she became part of the independent Leagas Delaney network, where she continues to work, trying to bring lightness and happiness every day. Alongside her agency work, she is also a lecturer at IED – Istituto Europeo di Design (Communication Department), where she shares her passion for advertising with the baby advertisers of tomorrow.

Her portfolio includes work for Porsche, Burger King, TIM, Keglevich, Bauli, as well as ongoing collaborations with ING Bank, Tavernello, Clementoni, Bonduelle, Yoga Juices and Baglietto Yachts.

She became Creative Director at 33, mother at 36 (her most meaningful skill to date), and Executive Creative Director at 40.

Experienced jury member and speaker, she has participated in festivals such as NY Festivals, ADCI Festival, and WINA Festival, and has served as Jury President for the White Square Festival and the Gerety Awards.