Aurelien has spent his entire 17-year career at the crossroads of digital, where creativity meets media performance. He’s fluent in the language of social media - owned, paid, and anything in between - and thrives in fast-moving, culturally-driven environments. He joined We Are Social in 2010, first in London, then Dubai in 2014 where he helped shape the agency’s growth. He had a stint at BETC, named the world’s most creative agency by WARC in 2024, where he sharpened his approach to digital-first thinking inside a traditionally brand-led environment.

With a background that bridges strategic clarity and social fluency, he brings a rare mix of craft, curiosity, and cultural instinct to every brand challenge. He was a Jury member at MENA Digital Awards 2025. Key brands he worked with include Expo 2020 Dubai, Abu Dhabi’s ATRC, Sony, MTV, Orange, Jaguar, OSN, Sobha Realty, Starbucks, Paul Bakeries, Reebok & adidas, Mondelez, evian, Universal Pictures and others.