He has been working in the digital media industry for over 19 years. He spent most of his career at major agencies and agency groups: Media Direction Group, where, with a short break, he rose from a junior employee to Director of Paid Social and Mobile. He then joined OM OMD, where he led the digital activities of Renault, Schwarzkopf, Baltika, and MGCom, where he headed the Gaming vertical.

He also worked at OTP Bank, where he was responsible for attracting customers through digital promotion channels, and at Renome, where he brought together all of the company's media and communications units under his leadership and is responsible for media activities across all channels, as well as for the creative and production of all visual content (from packaging to social media reels). Jury member of the NPBK.