With over twenty years in the creative industry, Alfred is the Executive Creative Director at McCann Singapore.

His work has been recognised globally, earning awards across EFFIES, The One Show, D&AD, Cannes, Spikes Asia, Clios, LIA, ADFEST and the New York Festivals.

Alfred is also committed to developing the next generation of creatives. He serves on advisory boards for institutions and universities and mentors emerging talent through industry programmes and masterclasses. His focus is simple. Build capability, open doors and help the next generation step into the future with confidence and optimism.