During his career he has managed to apply his skills in one of the leading international advertising networks - BBDO, agencies Proximity and Action Agency, and also worked as creative director in Splat Global. For over ten years, he has specialized in creating creative and innovative solutions, supporting brands in becoming market leaders. 

Clients include the world's largest companies, including Unilever, Mars, Visa, Google, VW, Continental, Bacardi, Coca-Cola, L'Oréal, and others. 

Systems thinker and generalist, Alexander uses his skills in design, art direction, visual design, and cross-platform system design development to execute projects that meet client needs. Many projects in web design, packaging, and advertising have received prestigious awards at Pentawards, Silver Mercury, Effie Awards, and other festivals. 

Additionally, Alexander has shared his expertise through lectures and master classes at prestigious institutions like The British Higher School of Art and Design and HSE Art and Design School. 

Beyond professional activities, he has a passion for music, has played in an indie rock band, and loves chess.