Alexander started his career in advertising same time with current century and managed to work as a copywriter, a group head, a creative director and a partner in obscenely large and small on principle local agencies on a way to founding his own LOGA BIGA enterprise in 2016.

Alexander launched 300+ campaigns on different markets, collected 100+ awards at White Square, Red Apple, KIAF, Golden Hammer, Idea, Ad Black Sea, Ad Stars, Effie, LAMA and worked for these festivals as a jury member.