Before joining Sziget Festival, working on how one of the world's leading festivals and one of Hungary's most famous brands shows up before, during and after the event, Alex was Media Director at Mediator, one of Hungary's leading creative agencies, where he oversaw media, PPC, and social media strategy – his agency's work has been recognized at international festivals including Golden Drum, The Clios, New York Festivals, One Show, Epica, Eurobest, Cresta, and Webby.

With over a decade of experience, he has worked across industries from automotive to FMCG, e-commerce, retail, pharma, and beauty – always with a passion for digital-first thinking and aligning strategy with execution.

Beyond campaigns, Alex is committed to shaping the industry's future: he teaches at educational institutions, speaks regularly at industry events, plays an active role in professional organizations, and has served on creative juries at New York Festivals, Effie, MAD STARS, Stevie, Telly, GEMA, Shorty Impact, and MIXX Awards.