Alberto Pachano is an entrepreneurial leader with a passion for culture and social media. He is Managing Director for the Madrid office of global socially-led creative agency, We Are Social, the world's leading social media agency network. He established We Are Social in Spain in 2018, and has since worked with brands including Netflix, Adidas, Google, Zalando, Santander, Freepik on their local and global social media strategies.

Under Alberto’s leadership, We Are Social helps its clients build cultural relevance in the constantly evolving social media landscape. Alberto has 25+ years’ experience in some of the world’s biggest agencies, from full service to production, creative to digital, in both his native Venezuela and Spain. His teams have delivered work that has been recognized locally and internationally by Cannes, El Sol, El Ojo, FIAP, NY Festivals and more.

Alberto is a true believer of the collective creative power to go beyond the established set of rules in advertising. He shares his interest and enthusiasm for the industry with up and coming talent by lecturing in Creative Schools in Spain. Away from work, he’s a tech fan, pop-culture curious, music nerd and food lover. And, above all, a proud dad.