As the former Head of Branded Content & Creative services at GroupM, he led the Content Strategy and Brand Partnerships for all GroupM India clients.

With over 24 years of experience in Marketing Communications and Strategy, Ajay has worked with leading firms like Mindshare, Ogilvy, Publicis India and has developed and executed innovative and impactful brand strategies & campaigns for both national & global clients across various industries such as FMCG, Telecom, Retail, Finance, Auto and Tech.

His core competencies include Integrated Marketing, Brand Development, Branded Content Strategy, B2B Partnerships, as well as Digital Marketing and Marketing Communications.

His work have been recognized and awarded by prestigious festivals such as Cannes Lions, ICom, Effies, Campaign Asia, Exchange4Media, Festival of Media, Smarties, Abby’s, AME’s, Economic Times - Brand Equity for his original thinking, creative leadership and business transformation skills.

His mission is to create meaningful and memorable experiences for consumers and to deliver value and growth for the clients.