White Square is one of the globally recognized international festival of creativity, which cover the entire spectrum of the communications industry. Every year over 1500 entries from over forty countries including countries of Europe, North and Latin America, MENA region, Asia, China, Thailand, Brazil and others take part in the contest program, showcasing bright ideas, creative and effective solutions implemented by agencies and brands. Each year, the expanding geography of participants demonstrates a high level of projects and the scale of international interest in the Festival. White Square remains one of the few independent platforms where professionals can receive balanced, expert evaluations and present their projects on an international scale.
The international jury of White Square Festival 2026 is represrnted by recognised leadrs of the global creative industry, the brightest minds from more than 45 countries with invaluable experience in judging prestigious festivals and numerous awards around the world.
Jury members of White Square 2026 will be evaluating entries in nine contests in 290 nominations that are updated annually to take into account rapid development of new technologies and current market demands. Details on the nominations and evaluation criteria can be found in the Entry Kit on the official Festival website.
This year there will be eight international jury line-ups that will evaluate entries according to standards meeting high international industry requirements. This evaluation system allows for fair comparison of projects from different types and markets on a single professional basis. Jury line-ups will be published in early March. Judging will take place in two stages at the end of May.
Creative Jury will evaluate entries in Creative contest, Branding Jury — in Branding & Design contest, Marketing & Digital Jury — in Marketing Effectiveness, Marketing Services, and Digital contests, Media Jury — in Media contest, Craft Jury — in Craft contest, Mass Media Jury, represented by the founders and editors-in-chief of specialized media in the field of marketing and advertising from different countries, will asess entries in Mass Media Contest. Enties in a new Efforts & Achievements contest will be judged by Clients Jury, which will include the brightest representatives of local and international brands from all over the world. The Grand Prix of the Festival will be traditionally determined by Grand Jury, which will be formed from the chairmen of all jury line-ups.
White Square Festival annually encourages creative approaches to socially responsible marketing. In the entries submitted in the social nominations, along with the main criteria, their significance for society, positive changes in the environment and the world will be evaluated. Outstanding projects in the field of social advertising will be awarded with Special Prizes of the Festival.
Each year, White Square Festival participants receive inspiration for development in the creative industry and professional evaluation by an international jury, and the winning entries are published in the industrial media worldwide. Call for entries is open online on the official website of the Festival.