White Square, one of the largest international creativity festivals in Europe, which promoting creativity, highly values fresh ideas and people in the advertising and creative industry, shares the principles of socially responsible marketing, peacefulness and defends universal human values, announced White Square 2023 shortlists.

This year 759 entries from 35 countries all over the world took part in the contest program of the festival. As in previous years, the largest number of entries were in the Creative category.

White Square 2023 international jury included the brightest representatives of the communications industry from more than 40 countries, whose portfolio consists of numerous awards and experience in judging prestigious creativity festivals around the world.

The evaluation of entries was held in two stages. In the first the jurors determined the festival longlist, and in the second – formed the shortlists and selected the winners of the festival, and nominated entries for the festival's Grand Prix.

The Grand Prix of the festival was determined by Grand Jury, which included the chairmen of the four major line-ups:

• Chairman of Creative & Branding Jury, Michelangelo Cianciosi, Founder and CEO, The Bunch, Italy
• Chairman of Marketing & Digital Jury, Kestrel Lee, Creative Lead/ECD, Integrated Solutions, Dentsu China
• Chairman of Craft Jury, Alex Teodorescu, Executive Producer, Saga Film, Romania
• Chairman of Mass Media Jury, Krassimir Papazov, Editor-in-chief of RedLink, Bulgaria.

The shortlists of White Square Festival 2023:

CREATIVE

F. FILM
F1 TV / Screens
entry As good as the original, agency M&C SAATCHI ABU DHABI, United Arab Emirates
entry You Name It, agency PHENOMENA, Lebanon
entry S7 Airlines "Where the bright side begins", S7 Airlines and Instinct  , Moscow, Russia
entry The ever-changing world, agency Creative studio 7.47, Russia
entry This is Us, agency AANDRS, Austria
entry NO DRAMA, agency Leagas Delaney Italia

F2 Online
entry KFC x Yenlik, agency SEED, Kazakhstan
entry Sorry you couldn't make it, agency M&C SAATCHI ABU DHABI, United Arab Emirates
entry S7 Airlines "Where the bright side begins", S7 Airlines and Instinct, Moscow, Russia
entry The ever-changing world, agency Creative studio 7.47, Russia

P. PRINT
P1 Print
entry EyesightSeeing, agency Serviceplan, Russia
series Bigger Stage - entries Drum Dance, Lion Dance, Shadow Play, agency Heaven&Hell, China

R. RADIO & AUDIO
R1 Radio & Streaming
entry Call Mom, agency FamousGrey, Belgium

O. OUTDOOR
O2 Posters
entry EyesightSeeing, agency Serviceplan, Russia
entry Sorry Haarlem, agency Fitzroy, Netherlands

O4 Ambient
entry A19 Car Park Showroom, agency Team X Thailand
entry F*** WITH THE LIGHT ON FOR THE REVOLUTION, agency BUNGALOW25, Spain

K. INTEGRATED
K3 Social & Influencer Campaign
entry KFC x Yenlik, agency SEED, Kazakhstan
entry The Goatiful Launch of Kozel in Romania, agency Cheil Centrade, Romania
entry Man up, agency Voskhod, Russia
entry House in Coca-Cola caravan, agency Ogilvy Mega Media, Kazakhstan

K4 Brand Launch / Re-launch Campaign
entry The Goatiful Launch of Kozel in Romania, agency Cheil Centrade, Romania

K5 Brand Loyalty Campaign
entry Not back-to-school, agency FCB Artgroup Tashkent, Uzbekistan
entry Equality begins at home, agency Communis, Serbia
entry A Biscuit Wins Over Inequality, agency Studio Sonda d.o.o., Croatia
entry Femme Fatale rules of life by Lolita and Vivienne Sabó, agency SOCIALIST, Russia

K6 Breakthrough on a Budget
entry Man up, agency Voskhod, Russia

K8 Creative Strategy
entry Not back-to-school, agency FCB Artgroup Tashkent, Uzbekistan
entry #LIFEAFTER, agency Grape, Russia
entry Not only the 8th of March, agency Synthesis advertising agency, Uzbekistan
entry Chocolate With Pork - You Asked For It!, agency Studio Sonda d.o.o., Croatia

N. BRANDED CONTENT & ENTERTAINMENT
N1 Visual branded content
entry KFC x Yenlik, agency SEED, Kazakhstan

N2 Audio branded content
entry KFC x Yenlik, agency SEED, Kazakhstan
entry #22EpicNights, agency Cheil Centrade, Romania
entry The Cleft Choir, agency BBDO Bangkok, Thailand

N4 Branded events
entry Agronom Sad, agency Akademia, Russia

N5 Brand experience
entry Тhe 15-minute pizza map, agency &play, Bulgaria
entry AR STROKI IN METRO, agency Mosaic, Russia
entry Man up, agency Voskhod, Russia
entry House in Coca-Cola caravan, agency Ogilvy Mega Media, Kazakhstan
entry Kazakh buy-book, agency GForce/Grey, Kazakhstan

U. CREATIVE USE OF MEDIA
U1 TV & Other screens

entry Not only the 8th of March, agency Synthesis advertising agency, Uzbekistan

U2 Audio Platforms
entry Call Mom, agency FamousGrey, Belgium
entry Tours to Cultures, agency Creative studio 7.47, Russia

U3 Print/Outdoor
entry Sorry Haarlem, agency Fitzroy, Netherlands

U4 Ambient Media
entry A19 Car Park Showroom, agency Team X Thailand

U6 Digital & Mobile Platforms
entry Stories for rent, Tinkoff, Russia
entry Elden Fake News, agency White Rabbit Budapest, Hungary
entry In Search of Uzbek Identity, agency We Digital, Uzbekistan

U7 Social Platforms
entry Sorority Profiles, agency brandy Creativity & Technology, Costa Rica
entry Russian Museum Neural AI, agency Fresh (Orange Group), Russia

U8 Non-profit/charity
entry Breakchains With Blockchain, agency Horizon FCB Dubai, United Arab Emirates

BRANDING

B. COMMUNICATION DESIGN
B1 Creation of New Brand Identity
entry Greatness Reshaped, agency Ogilvy Amsterdam, Netherlands
entry Dynamika, agency Design Department, Russia
entry OmGTU, agency ENDY, Russia
entry Theatrum. Private theatre branding, agency Stolzman & Katz, Russia
entry Park quartals, agency Suprematika, Russia
entry Gzhel, agency Suprematika, Russia
entry SEIKATSU. Fresh Seafood, agency Funky® Agency, Russia

B2 Rebrand / Refresh of an Еxisting Brand
entry Mori Sushi Rebranding, agency Joefish, Lebanon
entry Rebranding MTS, agency ONY and UtterDesign, Russia
entry Mayakovsky Norilsk North Drama Theater, agency Proektmarketing+1, Russia
entry TOCHNO, agency Ruport, Russia
entry Rosman, agency Suprematika, Russia

B5 Brand Environment & Experience Design
entry #ConversationCube, agency Next DC, Bulgaria
entry Hello Billy, agency AKQA, China

B7 Design Craft
entry Hope Couture, agency Droga5 Dublin, part of Accenture Song, Ireland
entry Future Words, agency SOLL, Russia
entry Freelabel, agency Terminal Design Branding Agency, Russia

X. PACKAGING DESIGN
X1 Packaging of foodstuffs
entry #flutwein - Our Worst Vintage, agency Seven.One AdFactory/Creative House + White Rabbit Budapest, Hungary
entry Magnolia - The Greatness of a Moment, A&F Brasil
entry Oxygin, agency PG Brand Reforming Company, Belarus
entry Gastronom, agency Svoe mnenie, Russia

X2 Packaging of non-food products
entry Horror Ray, agency Svoe mnenie, Russia

Q. DIGITAL & INTERACTIVE DESIGN
Q4 Design of virtual promo-tools
entry PeeCasso NFT, agency SOLL, Russia

BD. BRAND ENVIRONMENT DESIGN
BD3 In-store Design
entry KCM Showroom, agency Ermolaev Bureau, Russia

BD4 Exhibitions and Events
entry #ConversationCube, agency Next DC, Bulgaria
entry Hello Billy, agency AKQA, China

MARKETING EFFECTIVENESS

E. MARKETING EFFECTIVENESS
E1 Short-term Creative Effectiveness
entry #LIFEAFTER, agency Grape, Russia

E2 Long-term Creative Effectiveness
entry Small businesses without financial stress, agency MullenLowe Moscow, Russia
entry #22EpicNights, agency Cheil Centrade, Romania

E4 Breakthrough on a Budget
entry #flutwein - Our Worst Vintage, agency Seven.One AdFactory/Creative House + White Rabbit Budapest, Hungary

MARKETING SERVICES

A. BRAND EXPERIENCE & ACTIVATION
A1 Channel / Medium
entry A19 Car Park Showroom, agency Team X Thailand

A2 Brand Experience
entry House in Coca-Cola caravan, agency Ogilvy Mega Media, Kazakhstan
entry Kazakh buy-book, agency GForce/Grey, Kazakhstan

А4 Consumer Engagement
entry Man up, agency Voskhod, Russia
entry The Cleft Choir, agency BBDO Bangkok, Thailand

A10 Breakthrough on a Budget
entry Man up, agency Voskhod, Russia

C. PR
C1 PR Practices & Technics
entry I Don't Know What To Choose, agency HUMAN, Bulgaria
entry A Biscuit Wins Over Inequality, agency Studio Sonda d.o.o., Croatia

C2 Digital & Social
entry Chocolate With Pork - You Asked For It!, agency Studio Sonda d.o.o., Croatia

C3 Influencer
entry The Goatiful Launch of Kozel in Romania, agency Cheil Centrade, Romania

C5 Data & Strategy
entry NFP - Non Fungible Places, agency Gitto Battaglia 22, Italy

C6 Campaign
entry #LIFEAFTER, agency Grape, Russia
entry Man up, agency Voskhod, Russia

C8 Sponsorship & Brand Parnership
entry Code; without Barriers, agency MRM Singapore

C9 Real-time Response
entry #LIFEAFTER, agency Grape, Russia

C10 Breakthrough on a Budget
entry Man up, agency Voskhod, Russia

C11 Non-profit / charity
entry Hope Couture, agency Droga5 Dublin, part of Accenture Song, Ireland

H. DIRECT
H3 Digital & Social
entry Russian Museum Neural AI, agency Fresh (Orange Group), Russia

H7 Non-profit / charity
entry Breakchains With Blockchain, agency Horizon FCB Dubai, United Arab Emirates

CS. CAMPAIGNS: SECTORS
CS5 Healthcare
entry The Cleft Choir, agency BBDO Bangkok, Thailand

CS7 Consumer Service & B2B
entry #LIFEAFTER, agency Grape, Russia

CS8 Travel / Leisure
entry S7 Airlines "Where the bright side begins", S7 Airlines and Instinct  , Moscow, Russia

I. INNOVATIONS
I1 Innovations
entry Future Words, agency SOLL, Russia

CT. CREATIVITY DRIVEN TRANSFORMATION
CT2 Business Transformation
entry #LIFEAFTER, agency Grape, Russia

MEDIA

V. CHANNELS
V1 TV & Other Screens
entry «Black Friday on Friday!», agency FUSE Media Direction Group; Creative partner - Sales house «Gazprom-media», Russia

V3 Print / Outdoor
entry #momahr - Art Against Oblivion, agency Seven.One AdFactory/Creative House + White Rabbit Budapest,  Hungary

V4 Ambient Media
entry A19 Car Park Showroom, agency Team X Thailand

V6 Digital Platforms
entry In Search of Uzbek Identity, agency We Digital, Uzbekistan
entry Code; without Barriers, agency MRM Singapore

V8 Social Platforms
entry Man up, agency Voskhod, Russia

V11 Non-profit / charity
entry we are not "Kyrgyziya", agency Birtops, Kyrgyzstan
entry Breakchains With Blockchain, agency Horizon FCB Dubai, United Arab Emirates

M. MEDIA CAMPAIGN
M2 Low Budget Campaign
entry Man up, agency Voskhod, Russia

M3 Influencer Campaign
entry The Goatiful Launch of Kozel in Romania, agency Cheil Centrade, Romania

M4 Non-profit / charity
entry Breakchains With Blockchain, agency Horizon FCB Dubai, United Arab Emirates

DIGITAL

D. DIGITAL
D2 Interactive projects
entry Code; without Barriers, agency MRM Singapore
entry Close to heart, Tinkoff, Russia
entry Over 1,000 prototype Atom electric cars in Minecraft: an engaging campaign, agency Blacklight, Russia

D5 Digital Campaign
entry QUESTIONS, agency Leagas Delaney Italia

D6 Native Advertising
entry In Search of Uzbek Identity, agency We Digital, Uzbekistan

D7 Branded tech and innovations
entry Russian Museum Neural AI, agency Fresh (Orange Group), Russia

D8 Digital Craft
entry Audi x Andrés Reisinger, agency We Are Social Deutschland GmbH, Germany
entry Perle de la Mer, agency SOCIALIST, Russia

D9 Non-profit / charity
entry Press Here Now, agency Inbrax, Chile
entry Breakchains With Blockchain, agency Horizon FCB Dubai, United Arab Emirates
entry Future Words, agency SOLL, Russia

G. MOBILE
G6 Advanced Learning Technologies
entry Russian Museum Neural AI, agency Fresh (Orange Group), Russia

G7 Mobile Tech and Innovations
entry AI Gaming Avatar, agency Fresh (Orange Group), Russia

G8 Non-profit / charity
entry Hope Couture, agency Droga5 Dublin, part of Accenture Song, Ireland

SI. SOCIAL & INFLUENCER
SI1 Social Campaigns
entry Short Fries by Skapto, agency Handplayed, Bulgaria

SI3 Real-time Response
entry Short Fries by Skapto, agency Handplayed, Bulgaria
entry Chocolate With Pork - You Asked For It!, agency Studio Sonda d.o.o., Croatia

SI4 Influencer Campaign
entry The Goatiful Launch of Kozel in Romania, agency Cheil Centrade, Romania
entry Flame-grilled challenge, agency M&C SAATCHI ABU DHABI, United Arab Emirates

T. CREATIVE DATA
T5 Social Data & Insight
entry Widen the Table, agency Ogilvy Nigeria

CRAFT

J. FILM CRAFT
J1 Direction
entry Keep the History, Make the History, agency Cheil Kazakhstan
entry As good as the original, agency M&C SAATCHI ABU DHABI, United Arab Emirates

J2 Script
entry Dodo Pizza Brand Manifesto 2022, agency Yep!, Russia
entry As good as the original, agency M&C SAATCHI ABU DHABI, United Arab Emirates

J3 Art Direction
entry Big Hit, agency RORE Group, Russia
entry Keep the History, Make the History, agency Cheil Kazakhstan
entry The asterisk, agency RORE Group, Russia

J4 Cinematography
entry Keep the History, Make the History, agency Cheil Kazakhstan

Y. PRINT & OUTDOOR CRAFT
Y2 Art Direction
entry Space Beans, agency Grey Dubai, United Arab Emirates
entry Clayton`s Brand Identity, agency GRATT, Russia

Y4 Photography
entry Space Beans, agency Grey Dubai, United Arab Emirates

Z. EXCELLENCE IN RADIO & AUDIO
Z1 Excellence in Radio & Audio
entry Call Mom, agency FamousGrey, Belgium

MASS MEDIA CONTEST

L. COMMUNICATION
L1 Film
entry The studs hold securely! No matter how turned!, agency Action, Russia
entry S7 Airlines "Where the bright side begins", S7 Airlines and Instinct, Moscow, Russia
entry BeSpoke Art: Violet, agency Cheil Kazakhstan
entry Keep the History, Make the History, agency Cheil Kazakhstan
entry Carrot, agency LOGA BIGA, Belarus

L2 Print&Outdoor
entry SOCIAL OUTBURSTS, agency AVIÓN DE PAPEL, Argentina
entry Sorry Haarlem, agency Fitzroy, Netherlands
entry A19 Car Park Showroom, agency Team X Thailand

L3 Radio&Audio
entry Call Mom, agency FamousGrey, Belgium

L4 Branded Content
entry WINE TASTE board game, agency AIDA Pioneer, Belarus
entry GogoL-MogoL. How use a real movie to communicate brand values, agency Great, Russia

L5 Communication Design
entry Junior Eurovision 2022, agency Zuck Independent Agency, Armenia
entry Rebranding of the Moscow Art Theater Museum, agency REDKEDS, Russia

L6 Packaging Design
entry Magnolia - The Greatness of a Moment, A&F Brasil
entry Clayton`s Brand Identity, agency GRATT, Russia
entry WINE TASTE board game, agency AIDA Pioneer, Belarus

MA. REACH
MA1 Brand Experience & Activation
entry Wine Vision by Open Balkan, agency M2Communications, Serbia
entry #MYVMESTE (#WEARETOGETHER)_NATIONAL PROJECTS OF RUSSIA, agency TVIN, Russia
entry Kazakh buy-book, agency GForce/Grey, Kazakhstan

MA2 PR
entry F*** WITH THE LIGHT ON FOR THE REVOLUTION, agency BUNGALOW25, Spain
entry The asterisk, agency RORE Group, Russia

MA3 Direct
entry ALL DAYES, agency AMEN ARGENTINA
entry The asterisk, agency RORE Group, Russia

MA4 Use of Media
entry The Card with Cashback: 1-2-3, BNB-Bank, Belarus
entry «Black Friday on Friday!», agency FUSE Media Direction Group; Creative partner - Sales House «Gazprom-media», Russia

MD. DIGITAL & MOBILE
MD3 Digital & Mobile Campaign
entry Checking for Chicken, agency CJ Worx, Thailand

MD4 Social & Influencer Campaign
entry Chocolate With Pork - You Asked For It!, agency Studio Sonda d.o.o., Croatia

MK. INTEGRATED CAMPAIGNS
MK1 Omni-channel Campaign
entry Orange Jersey, agency Endorphin, Azerbaijan
entry Mnogo Lososya 360° Advertising Campaign, agency REDKEDS, Russia

MK2 Brand Launch / Re-launch Campaign
entry Rebranding of the Moscow Exchange group of companies, agency Great, Russia
entry The Goatiful Launch of Kozel in Romania, agency Cheil Centrade, Romania

MK3 Brand Loyalty Campaign
entry I Don't Know What To Choose, agency HUMAN, Bulgaria

MK4 Breakthrough on a Budget
entry Short Fries by Skapto, agency Handplayed, Bulgaria
entry The asterisk, agency RORE Group, Russia

MK5 Selfpromo
entry The asterisk, agency RORE Group, Russia

MK6 Creative Strategy
entry Not only the 8th of March, agency Synthesis advertising agency, Uzbekistan

S. CHANGE FOR GOOD. BRANDS
S1 Health & Safety
entry Beancense, agency Dentsu Creative Manila, Philippines
entry The Cleft Choir, agency BBDO Bangkok, Thailand

S3 Gender Equality
entry Equality begins at home, agency Communis, Serbia
entry Not only the 8th of March, agency Synthesis advertising agency, Uzbekistan
entry Widen the Table, agency Ogilvy Nigeria
entry A Biscuit Wins Over Inequality, agency Studio Sonda d.o.o., Croatia

S4 Social Projects
entry #LIFEAFTER, agency Grape, Russia

S5 Prosperity
entry #LIFEAFTER, agency Grape, Russia

S6 Other Projects
entry #momahr - Art Against Oblivion, agency Seven.One AdFactory/Creative House + White Rabbit Budapest, Hungary
entry In Search of Uzbek Identity, agency We Digital, Uzbekistan

SN. CHANGE FOR GOOD. NON-PROFIT, CHARITY, GOVERNMENT
SN1 Health & Safety
entry Press Here Now, agency Inbrax, Chile
entry ALL DAYES, agency AMEN ARGENTINA

SN2 Environment
entry It's Time To Stop, agency TBWA Peru

SN3 Gender Equality
entry Orange Jersey, agency Endorphin, Azerbaijan

SN4 Social Projects
entry Hope Couture, agency Droga5 Dublin, part of Accenture Song, Ireland
entry Street Memorials, agency Dentsu Creative Philippines
entry "My Site" - Russia's First Social Network for People with Down Syndrome, agency Philgood, Russia
entry Exit from the street, agency Friends Moscow, Russia

SN6 Other Projects
entry Unnoticed ruins, agency Serviceplan, Russia

White Square International Jury and the Organizing Committee express their gratitude to all the participants and congratulate the agencies that were able to enter the short-lists of the festival, despite the high level of entries and strong competition. Hope that the ideas that were mentioned at the festival will contribute to the development of the creative industry, will bring inspiration and help to change the world for the better.

The winners of White Square 2023 will be published on June 1 on the official website of the festival and later in the industrial media of more than 30 countries.