28 April is the deadline to submit entries to White Square, one of the internationally recognized creativity festivals. There are 247 nominations in eight contests:
- CREATIVE
- BRANDING
- MARKETING EFFECTIVENESS
- MARKETING SERVICES
- DIGITAL
- MEDIA
- CRAFT
- MASS MEDIA
White Square Festival provides expertise at the highest level by international jury with invaluable experience in judging prestigious festivals and numerous awards around the world. The main criteria for evaluating entries are creative idea and its implementation. In some nominations, one of the key criteria is the effectiveness of creative solutions.
The contest E. MARKETING EFFECTIVENESS celebrates measurable impact of creativity into business development. Entries should demonstrate outstanding results over the short / long term perspective and show how executed work drove tangible increase of business effectiveness, was instrumental to cultural change or integral in the achievement of brand purpose. Criteria of judging are: 25% idea, 25% strategy, 50% results.
The contest E. MARKETING EFFECTIVENESS includes 4 nominations:
E1 Short-term Creative Effectiveness
Campaigns/projects demonstrating high business results thanks to creativity and having proved their effectiveness over a short-term perspective (6 months or less).
E2 Long-term Creative Effectiveness
Campaigns/projects demonstrating high business results thanks to creativity and having proved their effectiveness over a short-term perspective (6 months to several years).
E3 Brand Launch/re-launch Campaign
Effective brand/trademark launch or relaunch campaigns.
E4 Breakthrough on a Budget
Strategic and creative use of low budget and/or limited resources for maximum impact.
To submit the entry in MARKETING EFFECTIVENESS CONTEST participants are to register on the website, go through the process of submitting in personal cabinet in the selected nominations. If the entry fits into other contests, participants can submit it in additional categories for consideration by other jury line-ups, which may increase the chances of winning. For more details about the nominations, jury evaluation criteria and technical requirements to the entries, please check the Entry Kit.