White Square International Creativity Festival, recognized in the professional community around the world, continues to call for entries. The deadline is 28 April.

Entries are accepted online in 247 categories, annually updated to current trends and tendencies in the global communications industry, in eight contests:

• CREATIVE 
• BRANDING
• DIGITAL
• MEDIA
• MARKETING SERVICES
• MARKETING EFFECTIVENESS
• CRAFT
• MASS MEDIA CONTEST

CREATIVE CONTEST takes a special place at the festival, and this is not surprising, because the main mission of the festival is to promote creativity and agencies that create bright ideas while being an effective marketing tool.

The entries will be evaluated by six international jury line-ups, represented by the brightest minds in the field of creativity and communications from different countries, winners of numerous industry awards, and experienced jury members of prestigious international creativity festivals.

For those who have already decided, which entries to submit, here is a simple guide that systematizes your actions to submit the entries to CREATIVE CONTEST:

1. Register on the festival website

Already registered? Log in to your personal account.

2. In your personal cabinet, choose one of the 72 nominations of the CREATIVE CONTEST:

F. FILM

• F1 TV / Screens
• F2 Online
• F3 Innovation in Film
• F4 Pre-rolls

The contest celebrates creativity in video advertising. Entries should demonstrate an excellent creative solution and brand storytelling intended for screens (TV, cinema, online, outdoor). Criteria of judging are creative idea and its execution. 

P. PRINT

• P1 Print
• P2 Publications

The contest celebrates creativity in print advertising. Entries should demonstrate originality and craft of creative ideas that leap off the page. Criteria of judging are creative idea and its execution. 

R. RADIO & AUDIO

• R1 Radio & Streaming

The contest celebrates creativity in radio advertising  and audio content. Entries  should demonstrate idea aimed to deliver a brand message via sound, audio innovations and excellent audio storytelling. Criteria of judging are creative idea and its execution. 

O. OUTDOOR

• O1 Billboards
• O2 Posters
• O3 Digital screens
• O4 Ambient
• O5 Transit
• O6 Live Advertising & Events

The contest celebrates creativity in outdoor advertising. Entries should demonstrate creative ideas that impact consumers directly at locations or creative use of public locations to communicate a brand message and consumers immersion into brand experience. Criteria of judging are creative idea and its execution.   

K. INTEGRATED

• K1 Omni-channel Campaign
• K2 Digital Campaign
• K3 Social & Influencer Campaign
• K4 Brand Launch / Re-launch Campaign
• K5 Brand Loyalty Campaign
• K6 Breakthrough on a Budget
• K7 Selfpromo
• K8 Creative Strategy
• K9 Collaboration of Brands
• K10 Non-profit / charity campaign

The contests celebrates creative advertising campaigns with the use of multiple channels / media platforms. Entries will be evaluated on how successfully chosen elements / channels have been integrated throughout the campaign to communicate brand’s message via different types of communication materials, and should demonstrate how different media complemented and built on each other to drive tangible business results and were instrumental to cultural change or integral in the achievement of brand purpose. Criteria of judging are: 30% idea, 20% strategy, 30% execution, 20% results.

N. BRANDED CONTENT & ENTERTAINMENT

• N1 Visual branded content
• N2 Audio branded content
• N3 Interactive branded content
• N4 Branded events
• N5 Brand experience
• N6 Brand Integration & Sponsorships/Partnerships
• N7 Non-profit / charity

The contests celebrates creative communications that deliver brand’s message and engage consumers via entertaining, informational and other content. Criteria of judging are originality of created branded content and its creative execution, including quality of storytelling and match with a chosen communication channel.

U. CREATIVE USE OF MEDIA

• U1 TV & Other screens
• U2 Audio Platforms
• U3 Print/Outdoor
• U4 Ambient Media
• U5 Events
• U6 Digital & Mobile Platforms
• U7 Social Platforms
• U8 Use of Channel Integration
• U9 Non-profit/charity

Entries in this category should demonstrate the creative use of media solutions or media channels to reach the goals of brand. Creative use of media solutions will be the main factor on judging in this category.

FS. FILM.SECTORS

• FS1 Food & Drink
• FS2 Other FMCG
• FS3 Consumer Durables
• FS4 Automotive
• FS5 Healthcare
• FS6 Retail, e-commerce
• FS7 Consumer Service & B2B
• FS8 Travel / Leisure
• FS9 Real estate services and development
• FS10 Media / Entertainment
• FS11 Film for non-profit / charity

The contest celebrates creativity in video advertising for different types of goods and services. Entries should demonstrate an excellent creative solution and brand storytelling intended for screens (TV, cinema, online, outdoor). Criteria of judging are creative idea and its execution. 

PS. PRINT. SECTORS

• PS1 Food & Drink
• PS2 Other FMCG
• PS3 Consumer Durables
• PS4 Automotive
• PS6 Retail, e-commerce
• PS7 Consumer Service & B2B
• PS8 Travel / Leisure
• PS9 Real estate services and development
• PS10 Media / Entertainment
• PS11 Print for non-profit / charity

The contest celebrates creativity in print advertising for different types of goods and services. Entries should demonstrate originality and craft of creative ideas that leap off the page. Criteria of judging are creative idea and its execution.

OS. OUTDOOR. SECTORS

• OS1 Food & Drink
• OS2 Other FMCG
• OS3 Consumer Durables
• OS4 Automotive
• OS5 Healthcare
• OS6 Retail, e-commerce
• OS7 Consumer Service & B2B
• OS8 Travel / Leisure
• OS9 Real estate services and development
• OS10 Media / Entertainment
• OS11 Outdoor for non-profit / charity

The contest celebrates creativity in outdoor advertising for different types of goods and services. Entries should demonstrate creative ideas that impact consumers directly at locations or creative use of public locations to communicate a brand message and consumers immersion into brand experience. Criteria of judging are creative idea and its execution.   

3. Check the requirements for entries for the nomination you have chosen in the “Contests” section

4. Fill in the application form in your personal cabinet

5. Request documents for payment for participation by clicking on the “Request Documents / Pay” button in your personal account

You can demonstrate the power of creative solutions and receive the expertise of the international jury represented by the founders and editors-in-chief of marketing and advertising media of different countries by submitting your entries to the MASS MEDIA CONTEST, which cover the entire spectrum of the communications, marketing, branding and creative industries:

• L. COMMUNICATION
• MD. DIGITAL & MOBILE
• MA. REACH
• MK. INTEGRATED CAMPAIGNS
• S. CHANGE FOR GOOD. BRANDS
• SN. CHANGE FOR GOOD. NON-PROFIT, CHARITY, GOVERNMENT

For more details about the nominations, jury evaluation criteria and technical requirements to the entries, please check the Entry Kit.