White Square, one of the world's most recognised international creativity festivals, with contests covering the entire spectrum of the communications industry. This year, the White Square Festival's contest program featured 1115 entries from Europe, the MENA region, the United States, China, Asia, Latin America, and other regions. Traditionally, White Square has brought together ideas that reflect current trends, innovative approaches, and a high level of creative effectiveness in the global communications industry.
This year, White Square entries are evaluated by eight international jury lineups: Branding Jury, Marketing & Digital Jury, Creative Jury, Craft Jury, Media Jury, Mass Media Jury, Clients Jury, and Grand Jury. White Square Jury 2026 includes recognized representatives of the global creative industry from more than 45 countries, award winners from leading creativity and effectiveness festivals, and authoritative practitioners who shape industry standards in various regions of the world. This jury is capable of evaluating projects through the lens of strategic, cultural, and technological significance. The primary criteria for evaluating competition entries are the creative idea and its execution. In effectiveness competitions, one of the key indicators is the effectiveness of creative solutions.
The evaluation of entries takes place in two stages. During the first stage, jury members independently evaluate the entries on the Festival website from May 15 to 24. The second stage is an online jury meeting with a discussion of the entries, the selection of shortlists, and the Festival awards.
CREATIVE JURY will evaluate entries in the Creative Contest: Film, Print, Radio & Audio, Outdoor, Integrated, Branded Content & Entertainment, Creative Use of Media, Film. Sectors, Print. Sectors, Outdoor. Sectors, Creative B2B.
BRANDING JURY — Branding & Design Contest: Communication Design, Packaging Design, Digital & Interactive Design, Brand Environment Design, Product Design, Branding.
MARKETING & DIGITAL JURY — Marketing Effectiveness, Marketing Services, Digital Contests: Marketing Effectiveness, Brand Experience & Activation, PR, Direct, Campaigns: Sectors, Creativity Driven Transformation, Innovations, Digital, Mobile, Social & Influencer, Creative Data.
MEDIA JURY — Media Contest: Channels, Excellence in Media, Media Campaign.
CRAFT JURY — Craft Contest: Film Craft, Print & Outdoor Craft, Excellence in Radio & Audio.
MASS MEDIA JURY, comprising founders and editors-in-chief of leading marketing and advertising media outlets from various countries, will evaluate entries in the Mass Media Contest, whose competitions cover the entire spectrum of the marketing and communications industry.
CLIENTS JURY, which for the first time includes representatives of local and international brands from around the world, evaluate entries in the new Efforts & Achievements Contest, which includes the Digital & Mobile, Reach, Strategy, Communication, and Integrated Campaigns competitions. This will allow participants to have their efforts and achievements evaluated from the perspective of the client experience.
The Grand Prix of White Square Festival 2026 will be traditionally determined by the Grand Jury, formed from the chairmen of all jury lineups.
The shortlists of White Square Festival 2026 will be published on June 3.
The winners of White Square Festival 2026 will be announced on June 11 on the Festival’s official website and in industry media around the world, promoting the best ideas on the international stage and inspiring innovative solutions in the field of communications.