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SHORTLISTS ANNOUNCED

04.06.2024

White Square International Festival of Creativity 2024 has announced the shortlists. 1115 entries from more than 35 countries of Europe, North and Latin America, MENA region, Asia, China and others took part in the contest program of the Festival.

White Square 2024 entries were evaluated by six international jury line-ups: Creative, Branding, Marketing&Digital, Media, Craft, Mass Media. The jury was represented by internationally recognized professionals in the field of creativity and communications, winners of numerous awards, as well as experienced jury members of leading international festivals in the field of creativity and efficiency all over the world.

In accordance with the Jury Regulation, the evaluation of the entries was held online in two stages: at the first stage the jury members determined the long-list, and at the second stage online meetings of all the jury line-ups were held, with an open discussion of the entries and voting for shortlists and awards of the Festival

The international jury noted the high level of the entries, strong competition, as well as the professional level of judging, which met the highest international standards.

The international jury of White Square Festival marked the level of judging at the highest international standards. 257 entries, which demonstrated innovation in creativity and effectiveness of marketing solutions, fresh ideas and skill in their implementation, were shortlisted.

White Square Festival shortlists 2024:

CREATIVE

F. FILM

F1 TV / Screens

entry Not Very Sweet, agency Ogilvy Bangkok

entry A Hidden Nation, agency Stargazer

entry Patio, agency Voskhod

entry Tochka. Change and make changes, agency Voskhod

F2 Online

entry She Can!, agency FCB Artgroup Almaty

entry Museum of Extinct Mobility, agency Webedia

entry MTS - Peer, agency Mosaic


P. PRINT

P1 Print

entry Helping Reduce Food Waste Since 1869, agency Fitzroy


R. RADIO & AUDIO

R1 Radio & Streaming

entry FWD Singing Bus, agency GREYnJ United


O. OUTDOOR

O2 Posters

entry THE ADS THAT YOU CAN KICK, agency FLASH BOMBER

O4 Ambient

entry The Worlds Largest & Cleanest Billboard, agency Fitzroy

entry COOL STORE, Synthesis Advertising Agency

entry Klek Shot, agency Next DC

entry The Beer Skating Rink, agency Soda

O6 Live Advertising & Events

entry EYEBAGS PRIVILEGE, agency Youngster BKK

entry Klek Shot, agency Next DC

entry Quality sells, agency Voskhod


K. INTEGRATED

K1 Omni-channel Campaign

entry Wrong Labelling, agency Cohn & Jansen

entry What a year, agency Voskhod

entry Meet Lay's in Kazakh style!, agency BBDO CA

K4 Brand Launch / Re-launch Campaign

entry Decrete, agency Felicidad Collective

entry Wrong Labelling, agency Cohn & Jansen

K5 Brand Loyalty Campaign

entry Postcodes of Origin, agency Thinkerbell

entry Meet Lay's in Kazakh style!, agency BBDO CA

entry THE UNEXPECTED FACADES, agency TBWA\Central Asia & Caucasus

K6 Breakthrough on a Budget

entry Quality sells, agency Voskhod

K8 Creative Strategy

entry Wrong Labelling, agency Cohn & Jansen

entry The unavailable drop, agency Seed

K9 Collaboration of Brands

entry White Suits Girls, agency Endorphin

entry A Hidden Nation, agency Stargazer

K10 Non-profit / charity campaign

entry The unavailable drop, agency Seed

entry The Disappearing Logo, agency Thinkerbell


N. BRANDED CONTENT & ENTERTAINMENT

N1 Visual branded content

entry Journey to Yourself, agency Zebra Hero

N5 Brand experience

entry The Guardian Toad, agency VML Peru

N6 Brand Integration & Sponsorships/Partnerships

entry Postcodes of Origin, agency Thinkerbell

entry Nobody Delivers Faster, agency White Rabbit Budapest

N7 Non-profit / charity

entry Stop Elepains, agency Dentsu Creative Thailand


U. CREATIVE USE OF MEDIA

U3 Print/Outdoor

entry Quality sells, agency Voskhod

U4 Ambient Media

entry The Worlds Largest & Cleanest Billboard, agency Fitzroy

entry Ballet Storefronts, agency WNM.Digital

entry THE UNEXPECTED FACADES, agency TBWA\Central Asia & Caucasus

U6 Digital & Mobile Platforms

entry Don't Delete Menu, agency VML

U9 Non-profit/charity

entry Stay tuned, agency Voskhod

entry Stop Elepains, agency Dentsu Creative Thailand


FS. FILM.SECTORS

FS1 Food & Drink

entry Not Very Sweet, agency Ogilvy Bangkok

entry What will people say?, Synthesis advertising agency

FS6 Retail, e-commerce

entry The Air Drummer, agency Wolf BKK

FS9 Media / Entertainment

entry Movement Is The Start, agency Webedia


OS. OUTDOOR.SECTORS

OS1 Food & Drink

entry Helping Reduce Food Waste Since 1869, agency Fitzroy

OS3 Consumer Durables

entry COOL STORE, Synthesis Advertising Agency


No shortlists have been awarded in the following nominations: F4 Pre-rolls, FS10 Film for non-profit / charity, FS3 Consumer Durables, FS4 Automotive, FS5 Healthcare, FS7 Consumer Service & B2B, FS8 Travel / Leisure, K2 Digital Campaign, K3 Social & Influencer Campaign, K7 Selfpromo, N2 Audio branded content, N3 Interactive branded content, N4 Branded events, O1 Billboards, O3 Digital screens, O5 Transit, OS10 Outdoor for non-profit / charity, OS4 Automotive, OS6 Retail, e-commerce, OS7 Consumer Service & B2B, OS8 Travel / Leisure, OS9 Media / Entertainment, PS1 Food & Drink, PS2 Other FMCG, PS5 Healthcare, U1 TV & Other screens, U5 Events, U8 Use of Channel Integration.


BRANDING

B. COMMUNICATION DESIGN

B1 Creation of New Brand Identity

entry Preobrazhenie, agency Dotorg branding & digital

entry The Disappearing Logo, agency Thinkerbell

entry AppBazar - a bright new app store for android devices, agency CreativePeople

entry Sreda, agency Suprematika

entry Lev Borodinsky, agency Suprematika

entry Kungur Identity, agency Voskhod

entry VIVAT sailing, agency DDVB

entry Coredinals. Create new brand identity for the international community of cybersecurity specialists, agency ENDY

entry BAUM, agency Ermolaev Bureau

entry Holdmark, agency OTVETDESIGN

entry Logo and identity for apartment repair service, agency Voskhod

B2 Rebrand / Refresh of an Еxisting Brand

entry The Subbota Theater's identity, agency Voskhod

entry New breath of Gorodetskaya Painting, agency Depot branding agency

entry Film Studio Identity, agency Voskhod

entry Rebranding - Gay Odin, agency Antville

entry Break for Asia. Rebranding and creation of an unified identity for the Ded Ho bistro chain franchise, agency ENDY

entry Finn Flare, agency Suprematika

B3 Promotional Printed Materials

entry The Subbota Theater's identity, agency Voskhod

entry NL International Brand Identity, agency Voskhod

entry Film Studio Identity, agency Voskhod

B4 Promotional Item Design

entry Deadline, agency OTVETDESIGN

entry Meet Lay's in Kazakh style!, agency BBDO CA

entry The Brick Trophy, agency Cheil Worldwide Kazakhstan

B5 Brand Environment & Experience Design

entry Yandex Go. Focusing on tradition, agency Yandex Magic Camp

B7 Design Craft

entry Illan Gifts website, agency OTVETDESIGN

entry HERBARUS, agency DDVB

entry El caramel, agency Salmon Graphics


X. PACKAGING DESIGN

X1 Packaging of foodstuffs

entry A soup to remember, agency Bruketa & Žinić & Grey

entry Italian classic, agency Depot branding agency

entry Trollmeister packaging design, agency PG Brand Reforming

entry El caramel, agency Salmon Graphics

entry Rebranding - Gay Odin, agency Antville

entry Epica Flavorite, agency Design Department

entry Bread factory "Standart", agency Stolzman & Katz

entry You Only Live Twice, agency Svoe mnenie

X2 Packaging of non-food products

entry Wellement. The philosophy of unique, agency Depot branding agency

entry Wellbee as a bee, agency ohmybrand

entry Packaging design for the Lambro premium shower drains, agency PG Brand Reforming


Q. DIGITAL & INTERACTIVE DESIGN

Q1 Website design

entry Stay tuned, agency Voskhod

Q4 Design of virtual promo-tools

entry Immersive Angle installation with naked eye effect for MTS B2B products, agency Studio Akademia


PD. PRODUCT DESIGN

PD2 Lifestyle, Fashion, Leisure, Sports

entry Stop Elepains, agency Dentsu Creative Thailand

entry Mercury Retrograde, agency OTVETDESIGN


BD. BRAND ENVIRONMENT DESIGN

BD4 Exhibitions and Events

entry WINE VISION BY OPEN BALKAN 2.0, agency M2Communications d.o.o.


No shortlists have been awarded in the following nominations: B6 Design-driven Effectiveness, Q2 App design.


MARKETING EFFECTIVENESS

E. MARKETING EFFECTIVENESS

E1 Short-term Creative Effectiveness

entry Wrong Labelling, agency Cohn & Jansen

entry Guinness recommends!, agency Ruport

entry The Bread That Sold the Beer, agency TDI GROUP CA (Holding Wunder/TDI)

entry Quality sells, agency Voskhod

E3 Brand Launch/re-launch Campaign

entry Wrong Labelling, agency Cohn & Jansen

E4 Breakthrough on a Budget

entry The unavailable drop, agency Seed

entry ‘The Loodles’, my favorite cartoon!, Souzmultfilm

entry THE UNEXPECTED FACADES, agency TBWA\Central Asia & Caucasus


No shortlists have been awarded in the nomination E2 Long-term Creative Effectiveness.


MARKETING SERVICES

A. BRAND EXPERIENCE & ACTIVATION

A1 Channel / Medium

entry Sala Cockpit, agency CJ WORX

A2 Brand Experience

entry A soup to remember, agency Bruketa & Žinić & Grey

entry The Worlds Largest & Cleanest Billboard, agency Fitzroy

entry Workbooks with cheat-prompts, agency Yandex Creative Studio "7.47"

entry EYEBAGS PRIVILEGE, agency Youngster BKK

A4 Consumer Engagement

entry The National Sport of Kazakhstan, agency GForce

A5 Strategy

entry THE ADS THAT YOU CAN KICK, agency FLASH BOMBER

A7 Customer Retail / In-store Experience

entry The Art of Beauty, agency AKQA Shanghai

A9 Sponsorship & Brand Partnership

entry Postcodes of Origin, agency Thinkerbell

A11 Non-profit / charity

entry Stay tuned, agency Voskhod


C. PR

C1 PR Practices & Technics

entry The Impossible Film School, agency DDB Budapest

C6 Campaign

entry The unavailable drop, agency Seed

C8 Sponsorship & Brand Partnership

entry FWD Singing Bus, agency GREYnJ United

C9 Real-time Response

entry BUREKUNA, agency AGENCIJA 101 d.o.o.

C10 Breakthrough on a Budget

entry The unavailable drop, agency Seed

entry The Beer Skating Rink, agency Soda

C11 Non-profit / charity

entry The unavailable drop, agency Seed

entry Stop Elepains, agency Dentsu Creative Thailand

entry Fixing the bAIs, agency Mullenlowe MENA


H. DIRECT

H2 Data

entry Don't Delete Menu, agency VML

H6 Breakthrough on a Budget

entry Delivery Club Sticker pack, agency Instinct


CS. CAMPAIGNS: SECTORS

CS1 Food & Drink

entry Nobody Delivers Faster, agency White Rabbit Budapest

entry The Bread That Sold the Beer, agency TDI GROUP CA (Holding Wunder/TDI)

CS10 Non-profit/Charity

entry Stop Elepains, agency Dentsu Creative Thailand

entry The unavailable drop, agency Seed


I. INNOVATIONS

I1 Innovations

entry The Art of Beauty, agency AKQA Shanghai


CT. CREATIVITY DRIVEN TRANSFORMATION

CT1 Product Innovation

entry The Guardian Toad, agency VML Peru

entry THE CUPBOARD TO FIGHT FOOD WASTE, agency Dentsu Creative Thailand

CT2 Business Transformation

entry Decrete, agency Felicidad Collective


No shortlists have been awarded in the following nominations: A10 Breakthrough on a Budget, A3 Technology & Touchpoints, A6 Campaign, C2 Digital & Social, C3 Influencer, C4 Use of Events & Stunts, C5 Data & Strategy, C7 Internal Communications, CS2 Other FMCG, CS6 Retail, e-commerce, CS7 Consumer Service & B2B, CS8 Travel / Leisure, CS9 Media / Entertainment, CT3 Customer Experience, H1 Channels, H3 Digital & Social, H4 Strategy, H7 Non-profit / charity.


MEDIA

V. CHANNELS

V1 TV & Other Screens

entry The Magic of Pink, agency OMD Media Direction / FUSE Media Direction Group

V2 Audio Platforms

entry FWD Singing Bus, agency GREYnJ United

V3 Print / Outdoor

entry Quality sells, agency Voskhod

V4 Ambient Media

entry Ballet Storefronts, agency WNM.Digital

V6 Digital Platforms

entry “Stranger Scenes”: The Series of Stories in the Tinkoff Banking App, agency Blacklight

V10 Branded content

entry “Stranger Scenes”: The Series of Stories in the Tinkoff Banking App, agency Blacklight

V11 Non-profit / charity

entry The unavailable drop, agency Seed

entry GastarbAIter, agency AGENCIJA 101 d.o.o.

entry The Captive Radio, agency Cheil Centrade

entry Fixing the bAIs, agency Mullenlowe MENA


W. EXCELLENCE IN MEDIA

W3 Excellence in Media Engagement

entry THE UNEXPECTED FACADES, agency TBWA\Central Asia & Caucasus

W7 Non-profit / charity

entry The unavailable drop, agency Seed


M. MEDIA CAMPAIGN

M1 Integrated Campaign

entry Insight Icebreaker, agency //BM agency / Brandy.Studio / Digital Stories

M2 Low Budget Campaign

entry The unavailable drop, agency Seed

entry The Beer Skating Rink, agency Soda

M3 Influencer Campaign

entry TOILET BLOGGERS, agency FCB Artgroup Tashkent


No shortlists have been awarded in the following nominations: V5 Events, V7 Mobile, V8 Social Platforms & Influencers, V9 Technology, W1 Excellence In Media Insights & Strategy.


DIGITAL

D. DIGITAL

D1 Websites

entry Stay tuned, agency Voskhod

entry Keeping creativity in motion since two thousand two, agency GRAPE

D2 Interactive projects

entry Status placement, agency Joint Stock Company “BBDO”

D6 Native Advertising

entry Nobody Delivers Faster, agency White Rabbit Budapest

D7 Branded tech and innovations

entry The Art of Beauty, agency AKQA Shanghai

D8 Use of Artificial Intelligence

entry Fixing the bAIs, agency Mullenlowe MENA

D9 From Online to Offline Projects

entry Workbooks with cheat-prompts, agency Yandex Creative Studio "7.47"

entry The Art of Beauty, agency AKQA Shanghai

D10 UX/UI

entry Resol — the new UI/UX of self-service checkouts, agency CreativePeople

D12 Non-profit / charity

entry GastarbAIter, agency AGENCIJA 101 d.o.o.

entry Banner that need help, agency Marvelous


G. MOBILE

G2 Apps

entry THE CUPBOARD TO FIGHT FOOD WASTE, agency Dentsu Creative Thailand

entry Don't Delete Menu, agency VML

G4 AR / VR / 360º videos

entry Magnat - 360° Pleasure, agency Seed


SI. SOCIAL & INFLUENCER

SI2 Co-creation & Users Generated Content

entry Postcodes of Origin, agency Thinkerbell

SI4 Influencer Campaign

entry Nobody Delivers Faster, agency White Rabbit Budapest

SI5 Targeted Communication

entry Nobody Delivers Faster, agency White Rabbit Budapest

entry The National Sport of Kazakhstan, agency GForce


T. CREATIVE DATA

T1 Data-enhanced Creativity

entry Fixing the bAIs, agency Mullenlowe MENA

entry Don't Delete Menu, agency VML


No shortlists have been awarded in the following nominations: D11 Digital Craft, D4 Pop-up, Web banners, D5 Digital Campaign, G3 Games, G7 Mobile Tech and Innovations, G8 Non-profit / Charity, SI1 Social Campaigns, SI3 Real-time Response, SI7 Non-profit / Charity, T3 Data storytelling, T5 Social Data & Insight.


CRAFT

J. FILM CRAFT

J1 Direction

entry Antidepressant, agency SERVICEPLAN RUSSIA

entry Patio, agency Voskhod

entry What will people say?, Synthesis advertising agency

entry MTBank. Inspire to live, agency Aida Pioneer

entry questions never end, agency Leagas Delaney

entry The Air Drummer, agency Wolf BKK

J2 Script

entry Not Very Sweet, agency Ogilvy Bangkok

entry The Air Drummer, agency Wolf BKK

entry Antidepressant, agency SERVICEPLAN RUSSIA

entry Because life can be engineered, agency Voskhod

J3 Art Direction

entry MTS — Peer, agency Mosaic and Petrick animation studio

entry Love & Peach, agency Aida Pioneer

entry Museum Of Extinct Mobility, agency Webedia

entry Antidepressant, agency SERVICEPLAN RUSSIA

J4 Cinematography

entry What will people say?, Synthesis advertising agency

entry Charchamang (Don't get tired), Synthesis advertising agency

J5 Editing

entry Project Midnight, Friday! TV Channel

J6 Use of Music & Sound Design

entry Fantastico - Abandoned, agency HUMAN

entry What will people say?, Synthesis advertising agency

entry Love & Peach, agency Aida Pioneer

J7 Animation

entry MTS – Coeval, agency Mosaic

J8 Visual effects

entry New Yandex Browser, agency 7.47 Creative Studio


Y. PRINT & OUTDOOR CRAFT

Y2 Art Direction

entry HEADlature, agency BBDO CA

Y3 Illustration

entry BEAUTY OF AUTHENTICITY, agency SERVICEPLAN RUSSIA


No shortlists have been awarded in the following nominations: Y1 Typography, Y4 Photography,Y5 Copywriting, Z1 Excellence in Radio & Audio.


MASS MEDIA CONTEST

L. COMMUNICATION

L1 Film

entry Charchamang (Don't get tired), Synthesis advertising agency

entry A Hidden Nation, agency Stargazer

entry The Air Drummer, agency Wolf BKK

entry Toyota – Beyond Zero, Pass The Baton, agency Passion Pictures Bangkok Co. Ltd

entry Hon_My_Home, agency Phenomena Creative Boutique

entry Billie Jean King: To making history, together, agency We Are Social

entry Keramin moments, agency Aida Pioneer

entry What will people say?, Synthesis advertising agency

entry Journey to Yourself, agency Zebra Hero

L2 Print & Outdoor

entry THE ADS THAT YOU CAN KICK, agency FLASH BOMBER

entry Klek Shot, agency Next DC

entry Sala Cockpit, agency CJ WORX

L4 Branded Content

entry Workbooks with cheat-prompts, agency Yandex Creative Studio "7.47"

entry THE UNEXPECTED FACADES, agency TBWA\Central Asia & Caucasus

L5 Use of Humor in Advertising

entry The Air Drummer, agency Wolf BKK

entry Meet Lay's Sarkyt!, agency BBDO CA

entry Not Very Sweet, agency Ogilvy Bangkok

entry Don't mixed up, agency Zebra Hero

L6 Communication Design

entry Yandex Go. Focusing on tradition, agency Yandex Magic Camp

entry New breath of Gorodetskaya Painting, agency Depot branding agency

entry Northern Lights, agency kemliva

entry Islamic Solidarity Sports Islamic Solidarity Sports Association Rebrand, agency The Bold Group

L7 Packaging Design

entry A soup to remember, agency Bruketa & Žinić & Grey

entry ABS on the body, agency Salmon Graphics

entry Bread factory "Standart", agency Stolzman & Katz


MD. DIGITAL & MOBILE

MD1 Digital Tools

entry Sber. REV-AI-VED ART, agency Mosaic

entry The Art of Beauty, agency AKQA Shanghai

MD2 Mobile Tools

entry Don't Delete Menu, agency VML

entry The Next Enemy Plants, agency DIFFERENT

entry VALERA. The world's first AI drinking buddy, agency //BM Agency / Digital Stories

MD3 Digital & Mobile Campaign

entry Museum of extinct mobility, agency Webedia

MD4 Social & Influencer Campaign

entry casa ghali, agency h48


MA. REACH

MA1 Brand Experience & Activation

entry A soup to remember, agency Bruketa & Žinić & Grey

entry Klek Shot, agency Next DC

entry BUREKUNA, agency AGENCIJA 101 d.o.o.

entry EYEBAGS PRIVILEGE, agency Youngster BKK

MA2 PR

entry The Impossible Film School, agency DDB Budapest

MA3 Direct

entry Aroma Calendar, Alfa Agency

entry The National Sport of Kazakhstan, agency GForce

MA4 Use of Media

entry “DAD”ICATED CATALOG, agency getbob


MK. INTEGRATED CAMPAIGNS

MK2 Brand Launch / Re-launch Campaign

entry Wrong Labelling, agency Cohn & Jansen

entry The Social Fast Food Petition, agency Brilliant & Million

MK3 Brand Loyalty Campaign

entry Beer "Kozel", agency Salmon Graphics

MK4 Breakthrough on a Budget

entry Guinness recommends!, agency Ruport

entry The unavailable drop, agency Seed

MK5 Selfpromo

entry Despite All Challenges, agency Phenomena Creative Boutique

MK6 Creative Strategy

entry THE COMMONS’ MONEY, agency FCB Artgroup Tashkent

MK7 Collaboration of Brands

entry A Hidden Nation, agency Stargazer


S. CHANGE FOR GOOD. BRANDS

S1 Health & Safety

entry FWD Singing Bus, agency GREYnJ United

entry “Through the eyes of the different ones”, agency Yandex Magic Camp

S2 Environment

entry The Guardian Toad, agency VML Peru

entry THE CUPBOARD TO FIGHT FOOD WASTE, agency Dentsu Creative Thailand

S3 Gender Equality

entry White Suits Girls, agency Endorphin

entry She Can!, agency FCB Artgroup Almaty

S4 Social Projects

entry The National Sport of Kazakhstan, agency GForce

S5 Prosperity

entry Insight Icebreaker, agency //BM agency / Brandy.Studio / Digital Stories

S6 Other Projects

entry A Hidden Nation, agency Stargazer

entry What will people say?, Synthesis advertising agency


SN. CHANGE FOR GOOD. NON-PROFIT, CHARITY, GOVERNMENT

SN1 Health & Safety

entry Reality show shifting reality, agency TDI GROUP CA (Holding Wunder/TDI)

entry THE WOMAN WHO FIGHTS ITS ALIVE, agency AMEN ARGENTINA

SN2 Environment

entry Zero Pollution Zebra, agency Dentsu Creative Thailand

SN3 Gender Equality

entry Fixing the bAIs, agency Mullenlowe MENA

entry Don't be a Man, agency Tidam (former Tayniy Sovetnik)

SN4 Social Projects

entry Stop Elepains, agency Dentsu Creative Thailand

entry THE SLEEP FOR THE INNOCENTS, agency DIFFERENT

entry Antidepressant, agency SERVICEPLAN RUSSIA

SN6 Other Projects

entry The unavailable drop, agency Seed


No shortlists have been awarded in the following nominations: L3 Radio & Audio, L8 Inclusive Design and Accessibility, MK1 Omni-channel Campaign.


Winners of White Square Festival 2024 will be published on June 7 on the official Festival website and on industry resources in more than thirty countries around the world.

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