What advertising festivals are in his (and our) profession we asked White Square 2019 Branding jury member, Executive Creative Director at DigitalGo, Italy Michelangelo Cianciosi: “If it’s true that genius is 1% inspiration and 99% transpiration, then that 1% is absolutely crucial! Advertising festivals in general, and the young and innovative ones like White Square in particular, are the places where I go to find inspiration and, why not?, become a muse for the others!”