White Square International Creativity Festival 2026 has announced the Media Jury lineup, which brings together leading experts in media strategy, planning, and innovative communication solutions; recognized leaders in the global creative industry; winners of numerous awards from prestigious creativity and effectiveness festivals; and experienced jury members with professional expertise.
Every year, projects from more than forty countries around the world participate in the White Square Festival’s contest program, including countries in Europe, the MENA region, Asia, Latin America, and others. The Festival’s reach expands every year, showcasing the most outstanding projects. Participants of White Square Festival receive inspiration and professional feedback from an international jury in accordance with high industry standards.
A total of eight international jury lineups will work at the Festival, traditionally composed of prominent industry representatives from over 45 countries, creative and art directors, marketing directors, and professionals, whose projects have been recognized with numerous awards from the world’s largest festivals and awards in the fields of creativity and effectiveness, and whose perspectives shape the industry’s development on a global scale.
Media Jury will evaluate entries that demonstrate not only a creative approach to media usage, but also a high level of effectiveness, strategic thinking, and impact on business metrics. The Media Contest includes 23 nominations across three categories: Channels, Excellence in Media, and Media Campaign. It reflects the rapid evolution of the communications landscape and focuses on the effective use of channels, technologies, and unconventional solutions that enable brands to build meaningful connections with their audience. Particular attention is paid to innovation, strategic precision, and measurable results. The evaluation criteria for the Media nominations are: insight and idea (30%), strategy (20%), execution (20%), and results (30%).
In the Channels category, entries must demonstrate innovative execution of ideas, reinforced by a well-chosen media strategy and media mix, which have enabled high effectiveness in brand promotion and audience engagement.
The Excellence in Media category recognizes mastery in identifying insights, developing strategies, creating media mixes, and selecting audience engagement tools to execute a successful media campaign.
Campaigns that utilized various types of offline and online media to implement creative brand communications may be submitted in the Media Campaign category.
In total, submissions for White Square 2026 are accepted in nine contests covering the entire spectrum of the communications industry: Creative, Branding & Design, Digital, Media, Marketing Services, Marketing Effectiveness, Craft, Mass Media Contest, and Efforts & Achievements.
Guidelines and rules for submitting entries, a list of nominations and evaluation criteria can be found in the Entry Kit. To submit entries, participants are required to register on the website, select the appropriate nominations, and complete the application form in their personal account. To participate at a discounted rate, participants should request payment documents in their personal account by March 31, the ability to edit the entry remains available until the final deadline of April 28.