White Square International Festival of Creativity continues to call for entries and invites representatives of marketing, advertising, media, digital, creative and communication agencies to submit their best projects, implemented from January 1, 2022 to April 28, 2023, in MEDIA category.
MEDIA category includes 21 nominations in 3 contests:
V. CHANNELS
- V1 TV & Other Screens
- V2 Audio Platforms
- V3 Print / Outdoor
- V4 Ambient Media
- V5 Events
- V6 Digital Platforms
- V7 Mobile
- V8 Social Platforms
- V9 Technology
- V10 Branded content
- V11 Non-profit / charity
The contest V. CHANNELS celebrates the best context/medium for creative communications. Entries should demonstrate an innovative implementation of ideas enhanced by chosen media strategy and media mix that led to effective brand promotion and communication with consumers. Criteria of judging are: idea & insight 30%, strategy 20%, execution 20%, results 30%.
W. EXCELLENCE IN MEDIA
- W1 Excellence in Media Insights & Strategy
- W2 Excellence in Media Planning
- W3 Excellence in Media Engagement
- W4 Use of Data
- W5 Use of Programmatic
- W6 Non-profit / charity
The contest W. EXCELLENCE IN MEDIA celebrates craftsmanship in insight search, strategy development, media mix formation, selection of consumer engagement tools with the aim to execute an effective media campaign. Criteria of judging are: insight and idea 20%, strategy 20%, execution 30%, results 30%.
M. MEDIA CAMPAIGN
- M1 Integrated Campaign
- M2 Low Budget Campaign
- M3 Influencer Campaign
- M4 Non-profit / charity
The contest M. MEDIA CAMPAIGN celebrates campaigns using different types of offline and online media for implementation of creative communications. Criteria of judging are: insight & idea 30%, strategy 20%, execution 20%, results 30%.
In addition to MEDIA, White Square Festival participants are welcome to submit entries in the following categories:
- BRANDING
- CREATIVE
- MARKETING EFFECTIVENESS
- MARKETING SERVICES
- DIGITAL
- CRAFT
- MASS MEDIA CONTEST
Entries are accepted online until April 28. Discounted submission fees are available until March 31.
The entries in MEDIA, MARKETING EFFECTIVENESS, MARKETING SERVICES and DIGITAL categories will be evaluated by Marketing & Digital Jury, professionals with international recognition in the industry, representatives of leading network and local agencies from all over the world, who have numerous awards and experience of judging prestigious creativity festivals around the world.
The high level of judging, professional competence and impartiality in the evaluation of entries are one of the strengths of White Square Festival. Annually agencies from more than 35 countries of the world, including Europe, the USA, China, MENA region, CIS countries, Asia, Latin America and others, submit their best entries in the sphere of marketing, digital, advertising and communications to get the recognition of the professional jury and awards of the Festival.
To submit the entry in MEDIA category participants need to format the entry according to the technical requirements, register on the website and wait for confirmation from the Festival moderators within 3 working days.
If the entry fits into other contests, participants can submit it in additional categories for consideration by other jury line-ups, which may increase the chances of winning.
A complete guide to submitting entries can be found in the Entry Kit.