White Square International Creativity Festival 2026 announces the Clients Jury — for the first time in the Festival’s history, the evaluation of entries will be made not only by recognized industry experts, but also by brand representatives who make real business decisions.

Clients Jury includes leading representatives of local and international brands who shape demand, strategies, and standards of modern communication. These are professionals who evaluate marketing effectiveness on a daily basis not based on theory, but on results that impact business.

The introduction of the Clients Jury marks an important milestone in the development of the Festival and the entire industry, reinforcing the client’s role as a key participant in the creative process. Entries will now be evaluated not only in terms of concept and execution, but also in terms of real business impact, relevance, and the ability to succeed in the market.

Clients Jury will evaluate entries in the new Efforts & Achievements Contest, which combines 25 nominations in five categories: Communication, Integrated Campaigns, Digital & Mobile, Reach, and Strategy, covering the entire spectrum of brand-consumer interaction—from creative work to strategic solutions. Participants may submit entries submitted in the main contests additionally to the Efforts & Achievements Contest.

The key criteria for evaluating entries are creative idea and its implementation. In some categories, the effectiveness of creative solutions is a key factor. What makes Efforts & Achievements Contest particularly significant is that it offers participants a unique opportunity to gain recognition from those who directly make decisions about launching campaigns, selecting partners, and investing in communications.

White Square Festival awards are highly coveted by agencies and authors of creative projects worldwide, as participants receive professional evaluation from an international jury, inspiration for growth in the creative industry, and winning entries are published in numerous industry media across different countries.

To submit entries, participants are required to register on the website, select the appropriate nominations, and complete the application form in their personal account. To participate at a discounted rate, participants should request payment documents in their personal account by March 31, the ability to edit the entry remains available until the final deadline of April 28.

Guidelines and rules for submitting entries, a list of nominations and evaluation criteria can be found in the Entry Kit.