White Square | Белый Квадрат




White Square Festival, promoting creativity, highly values fresh ideas and people in the advertising and creative industry, shares the principles of socially responsible marketing, peacefulness and defends universal human values.

The high level of judging, professional competence and impartiality in the evaluation of entries are one of the strengths of White Square Festival. This year, 4 line-ups of international jury represented by experts with worldwide recognition in the advertising industry, numerous awards and experience in judging prestigious creativity festivals around the world will evaluate the entries.

CREATIVE & BRANDING JURY is judging CREATIVE and BRANDING contests: film, print, radio & audio, outdoor, integrated, branded content & entertainment, creative use of media, communication design, packaging design, digital & interactive design, product design, brand environment design.

MARKETING & DIGITAL JURY is judging MARKETING EFFECTIVENESS, MARKETING SERVICES, DIGITAL and MEDIA contests: marketing effectiveness, brand experience & activation, PR, direct, campaigns: sectors, innovations, creativity driven transformation, digital, mobile, social & influencer, creative data, channels, excellence in media, media campaign.

CRAFT JURY is judging CRAFT contest: film craft, print & outdoor craft, excellence in radio & audio.

MASS MEDIA JURY is judging MASS MEDIA contest: communication, digital & mobile, reach, integrated campaigns, change for good. brands, change for good. nonprofit, charity, government.

Evaluation of entries will be held in two stages: at the first stage jury members evaluate the entries by themselves on the official website of the festival via personal jury member account and the second stage is going to be in the format of all-hand online meeting of all jury members of the category, with an open discussion of entries and voting for shortlists and awards of the Festival. The entries of participants can be awarded special prizes according to the jury's decision.

The shortlists of White Square 2023 will be published on 29-30 May on the official website.

The winning entries will be published on the website of White Square Festival on June, 2 and later on industrial resources and social media of more than 30 countries around the world. Finalists and prizewinners will receive diplomas, and the winners – the precious statuettes, which confirm the authors' breakthrough professional achievements from the all-star jury of White Square Festival 2023.