White Square, one of the international creativity festivals recognised throughout the world, calls for entries. For more than 15 years White Square Festival has been promoting creativity, encourages bold ideas that move the advertising industry forward, supports innovative solutions, creative effectiveness of projects, shares the principles of socially responsible marketing, peacefulness and stands for universal human values. Every year over a thousand entries from more than 35 countries take part in White Square Festival, demonstrating bright and innovative ideas.
Entries for White Square Festival 2025 are accepted online in 247 nominations, which are updated annually in accordance with the current trends and tendencies of the global communications industry, in eight contests:
- CREATIVE
- BRANDING
- DIGITAL
- MEDIA
- MARKETING SERVICES
- MARKETING EFFECTIVENESS
- CRAFT
- MASS MEDIA CONTEST
White Square Festival 2025 entries will be evaluated by six international jury line-ups: Creative Jury, Branding Jury, Marketing & Digital Jury, Media Jury, Craft Jury, Mass Media Jury. The Festival Jury will be represented by the brightest personalities of the creative and communications sphere from different countries, winners of numerous industry awards, experienced jury members of prestigious international creativity festivals. The main criteria for evaluating entries are the creative idea and its implementation. In effectiveness contests, one of the key criteria is the effectiveness of creative solutions.
Once you have determined the most suitable nominations, you can proceed to submitting your projects. For the convenience of participants, we have prepared a checklist for submitting entries, which includes five basic steps.
1. Register on the Festival website by clicking on the "Submit Entry" button
If you are already registered, log in to your personal account by clicking the same button.
2. In your personal cabinet select the most suitable category, contest and nomination
3. Learn the requirements for uploaded materials of the nomination you have chosen
4. Fill in the entry form
5. Request documents for payment for the participation by clicking on the "Request documents / Pay" button in your personal cabinet
To take advantage from the discounted fees, you must request payment documents by January 20. You will have the opportunity to edit your entries before the final deadline.
The White Square Festival winners' entries are widely covered in numerous industrial mass media. The publications contribute to the promotion of agencies and the best creative ideas in the international community.
For complete guidelines and rules of entries submission, please check the Entry Kit.