White Square, one of the leading international festivals of creativity, marketing, and communications, recognized by the professional community around the world, continues to accept entries and invites representatives of brands, marketing, digital, creative, and communications agencies to submit their best entries in the Digital Contest.

The festival is open to all types of projects in the field of creativity, marketing, and communications, annually expanding and updating the list of nominations in line with current trends and tendencies. The Digital Contest at White Square International Festival reflects the rapid development of digitalization and the transformation of communications in the era of technological innovation. The entries in this contest are designed to demonstrate how digital tools, data, artificial intelligence, interactive mechanics, and other technologies are combined into innovative formats, platforms, and ecosystems that can enhance engagement, personalization, and scalability of communications. The Digital Contest includes four categories that recognize innovative digital solutions.

The Digital category showcases communications in which technology is an integral part of the creative idea and digital media is the necessary medium for its implementation.

The Digital Craft nominaton occupies a special place in the contest program, where methods of creative and effective use of digital tools in the creation of advertising for online platforms are evaluated. Entries with high-quality illustrations, design, animation, and copywriting, taking into account the digital context and characteristics of the digital environment.

The Mobile category features communications transmitted via mobile devices, which are an integral part of the creative idea and its implementation.

The Social & Influencer category features communications that demonstrate how engagement, reach, and creative use of social media, as well as the involvement of brand ambassadors and influencers, contributed to successful projects. Evaluation criteria include concept, implementation, platform relevance, and results.

In the Creative Data category, entries should demonstrate how the creative use, interpretation, and analysis of data contributed to improving the effectiveness of brand communications. The evaluation criteria are: strategy 30%, use of data 30%, innovation 20%, and results 20%.

Entries in the Digital Contest will be evaluated by Marketing & Digital Jury. A total of eight international jury line-ups will work at the Festival, traditionally formed from prominent representatives of the creative industries from more than 45 countries, creative and art directors, strategists, marketing directors, and professionals whose projects have been recognized with awards at major festivals in the field of creativity and effectiveness around the world, and whose views shape the development of the industry on a global scale.

In addition to the Digital Contest, entries in the digital field can be submitted for consideration by other jury line-ups, increasing the chances of winning.

In Creative Contest – nominations

• Digital & Mobile Platforms
• Digital Campaign.

In Media Contest – nominations

• Digital Platforms
• Mobile.

In Mass Media Contest and Efforts & Achievements – nominations

• Digital Tools
• Mobile Tools
• Digital & Mobile Campaign 
• Social & Influencer Campaign

For the first time at the Festival, entries in the Efforts & Achievements Contest will be evaluated by the Clients Jury composed of prominent representatives of local and international brands.

Entries in the Mass Media Contest will be evaluated by founders and editors-in-chief of marketing and advertising media from various countries.

International experts have repeatedly noted the high level of entries and judging at White Square, confirming the Festival's solid reputation as one of the most significant events in the global industry. Every year, participants of White Square Festival receive inspiration for development in the creative sphere and professional evaluation from an international jury, and the winning entries are published in industry media around the world.

The call for entries is open online on the official website of White Square Festival until April 28. The full list of nominations and evaluation criteria can be found in the Entry Kit.