White Square 2026, one of the international creativity festivals recognized by the professional community, has announced the Mass Media Jury comprising founders and editors-in-chief of industry media outlets in the fields of marketing and advertising from various countries.
In today’s attention-driven landscape, creativity is a critical driver of effectiveness in media communications. It amplifies visibility, fuels engagement, and directly impacts campaign performance. Evaluating creativity through the lens of professional media is therefore not only about ideas — it is about their ability to deliver real impact in a competitive communications environment.
Mass Media Jury brings together experts who shape the industry on a daily basis — identifying standout work, amplifying it through influential channels, and defining what resonates at scale. Their perspective bridges creative excellence with media performance.
The jury will evaluate entries in Mass Media Contest, which spans the full spectrum of the communications industry — from marketing and branding to digital and integrated campaigns. The category includes 34 nominations across six contests: Communication, Integrated Campaigns, Reach, Digital & Mobile, Change for Good. Brands, Change for Good. Non-Profit, Charity, Government.
Particular attention is given to the Change for Good. Brands and Change for Good. Non-Profit, Charity, Government, which celebrate projects that create meaningful positive impact. In addition to creative strength and execution, the jury will assess the depth of influence — the ability to shift behaviors, draw attention to critical social and environmental issues, and inspire engagement. White Square continues to champion socially responsible marketing, highlighting work that extends beyond commercial objectives and contributes to broader societal progress. Outstanding projects in social advertising are traditionally recognized with special festival awards.
Participants may also submit entries from the main contests to Mass Media Contest, where they will be reviewed by an independent jury of international media professionals — with a focus on effectiveness, resonance, and relevance within the industry.
White Square is highly regarded by the global professional community for its level of expertise, transparent judging process, and strong focus on creative excellence. Participation offers an opportunity to benchmark work against leading international projects, gain recognition from a global jury, and strengthen professional reputation — including through exposure in top-tier industry media worldwide.
To submit entries, participants are required to register on the website, select the appropriate nominations, and complete the application form in their personal account. To participate at a discounted rate, participants should request payment documents in their personal account by March 31, the ability to edit the entry remains available until the final deadline of April 28.
Guidelines and rules for submitting entries, a list of nominations and evaluation criteria can be found in the Entry Kit.