White Square International Festival of Creativity 2026, one of the most recognized festivals in the global professional community, has announced the members of Creative Jury. The festival accepts entries from participants all over the world, with representatives from agencies and brands in over 40 countries – from Europe to the USA, China, the MENA region, Asia, and Latin America – participating in the contest program each year.
Creative Contest holds a special place at the Festival, and this is not surprising – the main mission of White Square is to promote creativity and bold, innovative ideas that serve as effective marketing tools and contribute to the development of the industry.
Creative Jury is represented by the brightest industry leaders, creative and art directors, and professionals whose projects have been recognized with numerous awards from the world’s largest festivals and awards in the fields of creativity and effectiveness. Creative Jury members will evaluate the entries in Creative Contest, which includes 79 nominations across eleven categories: Film, Print, Radio & Audio, Outdoor, Integrated, Branded Content & Entertainment, Creative Use of Media, Film. Sectors, Print. Sectors, Outdoor. Sectors, Creative B2B.
When evaluating entries, the creative idea and its implementation are the key criteria. In the Creative Use of Media category, the creative use of media solutions will be the primary factor in the evaluation. In the Integrated category, the evaluation criteria are: idea 30%, strategy 20%, execution 30%, and results 20%.
In addition to the main Creative Contest, entries can be submitted to Mass Media and Efforts & Achievements Contests, nominations: Film, Print & Outdoor, Radio & Audio, Branded Content, Use of Humor in Advertising, Omni-channel Campaign, Brand Launch / Re-launch Campaign, Brand Loyalty Campaign, Breakthrough on a Budget, Collaboration of Brands. For the first time at the Festival, entries in the Efforts & Achievements Contest will be judged by Clients Jury – prominent representatives of local and international brands. Mass Media entries will be evaluated by founders and editors-in-chief of specialized media outlets in the marketing and advertising sectors from various countries.
The main stage of entry submission is open until April 28 on the official website of White Square Festival, with discounted entry fees available until March 31.